The Saucy Fish Co has made its debut in pre-cooked fish with the launch of a range of ready-to-eat salmon SKUs across the mults.
The four-strong Ready To Enjoy sub-range (rsp: £4 for two fillets) comprises steamed salmon fillets with lime & coriander dressing roasted lemon & herb salmon fillets with Sicilian lemon & dill mayo roasted sweet chilli salmon fillets with tomato chutney and smoked & roasted salmon fillets with a sticky maple dressing. All can be eaten hot or cold.
“We’ve always put convenience and inspiration at the heart of The Saucy Fish Co, but our new range is our most convenient product to date,” said Simon Smith, sales and marketing director at brand owner Seachill.
Sainsbury’s has been selling selected products from the new range in 440 stores from 10 April, and Asda will sell all four products in 260 stores from 22 April. Listings have also been confirmed with Morrisons, Ocado and Booths.
The Saucy Fish Co’s uncooked products were delisted by Tesco earlier this month, and replaced by a new Tesco Fish in a Flash range (The Grocer, 6 April).