Tesco is launching Fish in a Flash - a new range of pre-packed, ready-to-cook fish to replace The Saucy Fish Co - in stores on Monday, The Grocer can exclusively reveal.
Produced by existing Tesco fish supplier Farne, the six-strong own-label range will hit stores on Monday (8 April). It comprises salmon fillets with sweet chilli watercress & crème fraiche and sweet soy & ginger, as well as smoked haddock with Cheddar and spinach mornay, cod with pea & mint, and spice-crusted seabass fillets with a coconut & lemongrass dressing.
“The range has been developed to reflect our customers’ demand for fresh, high-quality, easy-to-cook own brand fish,” said a Tesco spokeswoman. “The range is responsibly sourced.”
The news comes as The Saucy Fish Co has picked up its first listing with The Co-operative Group.
The brand’s salmon with chilli, lime & ginger dressing and smoked haddock & Davidstow Cheddar products will hit 350 Co-op stores and over 2,000 of its convenience stores on Monday – the same day as Tesco introduces Fish in a Flash.
The range was perfectly suited to convenience store customers, said Simon Smith, sales and marketing director at Saucy brand owner Seachill. “We’ve seen a recent growth in the convenience store market, so have every confidence our products will be well received by Co-op customers.”
A week ago, news broke that Tesco planned to delist The Saucy Fish Co.