Kerry Foods has moved production of its Wall’s Cornish Pasties to Cornwall - and avoided having to change the name of the product.
The Cornish Pasty has been granted Protected Geographical Indication, and Kerry Foods would have been forced to switch to a generic title such as ’meat pasty’ had it not moved production of the pasty from its facility in Dorset. The product will now be made under licence in Cornwall by a third-party supplier.
Cornish Pasties were given PGI status in 2011, and Kerry Foods was among businesses granted a three-year grace period - ending in August - to comply. Greggs changed the name of its Cornish Pasty to beef & vegetable pasty.
The Wall’s Cornish Pasty (rsp: £2/240g) will now carry an on-pack PGI flash, and is rolling out in new-look packaging being used across the Wall’s savouries pastries range. Products will feature a bolder version of the Wall’s logo, and highlight its foundation by Thomas Wall in 1786.
“Research shows quality is the single most important influencer for the food-to-go shopper, while chilled shoppers want the reassurance trusted and quality brands bring,” said Kerry Foods customer marketing controller Richard Tyler. “The new look will help to further reinforce Wall’s quality credentials and drive sales across our range during key sales periods such as the World Cup.”
Kerry Foods is also expanding the Wall’s line-up with a pack of two 50g Mini pork Pies (rsp: £1.69) and a new 150g Jumbo sausage roll (rsp: £1.89) that will be available exclusively through the Kerryfresh direct delivery service.
The Wall’s pastry range is made in the UK, with the majority of its meat sourced from the UK. “We supplement this with other suppliers that operate to strict British and EU standards to meet demand,” added Tyler.