Friesland Foods has repackaged its entire Frico brand cheese range.

The Dutch company, which supplies 90% of Edam sold in the UK, said the new packaging emphasised the “heritage and unique craftsmanship” of Dutch cheese.

“We have invested heavily in the redesign of our flagship brand, ensuring that consumers recognise Frico as a natural, premium-quality product”, said marketing manager Elien Zwart-Dijkstra.

Frico has listings nationwide in UK retailers and the brand includes Old Dutch Master, Edam, Speciality Edam and Gouda.