own label 2015, froxen meal accompaniments, co-op veg bags

Frozen Meal Accompaniments

The Co-operative Loved by us four Microwaveable Golden Vegetable Rice Bags

Fullers Foods International

The packaging appealed to many consumers, who were also highly receptive to the light and fluffy rice, resulting in 90% saying they would probably or definitely buy. Experts also praised its convenience and value.

Silver winner:

Asda Chosen by You Chipper Dippers