All Frozen articles – Page 74
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Birds Eye: addition of cod line will Bake sales to Perfection
Birds Eye is aiming to further boost rocketing sales of its Bake to Perfection frozen fish range by adding its first cod variant and revamping packaging.Sales of Bake to Perfection have soared to £15.5m since the range was launched in...
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My Alternative CV: Arnold Carbone, flavour guru, Ben & Jerry's
Arnold Carbone, flavour guru at Ben & Jerry's, on PhDs, gnocchi and rats
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Dr Oetker revamps its baking lines
Dr Oetker is ditching the Supercook logo from its home-baking range as part of a design revamp of its 100-strong portfolio.
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NewsAcid Test: Young's Micro Fish Fingers
Not 'micro' as in 'extra small' - it's the fish fingers that go in the microwave. Students rejoice!
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Ben & Jerry’s goes nuts for new flavour
The winner of Do The World A Flavour, Ben & Jerry's search for a new ice cream, will go on sale next March. Created by American Toni Gunnison, competition winner Fairly Nuts is a caramel ice cream with a caramel swirl and praline...
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Picture This... Field marketing by Antonio Federici
Ice cream brand Antonio Federici is singing from the roof tops, or rather hay stacks, after scooping Best Ice Cream in the World gong at the International Ice Cream Consortium's 2009 Awards. Brothers Frank and Philip hit the headlines earlier this...
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Data reveals 30% fall in sales of Babylicious
Sales of Babylicious had slumped by almost 30% in the year leading up to the frozen babyfood company's fall into administration, The Grocer can reveal.Total sales of Babylicious and Kiddylicious frozen meals and baby snacks dropped 29.1%...
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Blind taste tests put frozen and fresh on a par
The frozen food industry has long said that frozen products taste as good as fresh – but now it claims to have scientific proof.
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NewsSustainable scampi first for Young’s in wake of £1m outlay
Young's Seafood is introducing the first sustainable scampi to the freezer aisle, after a £1m investment to its key fishery on the Western Isles of Scotland. The Young's Premium Whole Isle of Lewis Scampi (rsp: £3.99) claims to be the the...
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NewsDavid Beckham to stand by calamity-hit GO3
GO3, the frozen food range fronted by David Beckham, recorded sales of just £600 in September, but the football superstar has promised to keep the faith as a series of disasters beset the brand.
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Less packaging used for Young’s fish pies
Young's has relaunched its fish pies in lighter packaging to give the range an eco-friendly edge.The products, including old favourite Admiral's Pie, remain the same portion size but outer cartons have been reduced in weight to take the...
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NewsYoung’s challenges Birds Eye with new cook-in-the-bag fish
Young's has stolen a march on Birds Eye with the launch of the UK's first microwaveable cook-in-the-bag fish range. The four-strong range, which is launched next month, can be cooked from frozen in the oven or microwaved in four minutes ...
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Findus invests in NPD in bid to overtake Birds Eye
Findus UK has set itself the ambitious target of becoming the nation's number one frozen food brand within five years a feat that would require a thirteenfold increase in sales.
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NewsAcid Test: Ben & Jerry's Phish Food Frozen Yoghurt
Is the new phrozen yoghurt phantastic or does it phizzle out and phall phlat?
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Onken ad campaign to promote flavours
Dr Oetker has launched a £500,000 advertising campaign for its Onken Fruit Big Pot yoghurts range. The three-month print campaign, which started on 31 August, will promote Onken's Big Pot fruit, wholegrain and limited-edition ranges. Two...
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Birds Eye backs new Field Fresh range to beat Tasty Veg flop
Birds Eye is attempting to heat up the frozen vegetable category with Field Fresh, a new sub-brand it predicts will generate £15m sales in its first year.
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Young’s launches first microwave fish finger
In what could be the fastfood breakthrough of the decade, Young's has launched the first microwaveable fish fingers, The Grocer can reveal.
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NewsUnilever eyes ambient ice cream invention
Unilever, the company behind Ben & Jerry’s, Wall’s and Magnum ice cream, is developing an ambient ice cream in an attempt to reduce greenhouse gas emissions.
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Birds Eye’s frozen pasta range to refresh Italian
Birds Eye is hoping to emulate the success of fresh Italian pasta meals down the frozen aisle with a new range of microwaveable dishes that it claims are healthier than their fresh counterparts.The pouches, which hit shelves next month,...
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Aunt Bessie’s targets kids with new mini Yorkshire puddings
Aunt Bessie's is hoping to reinvigorate frozen Yorkshire pud sales with a range intended for midweek meals, rather than the traditional Sunday roast. The new Midweek Minis (rsp: £1.49 per bag of 18), which are smaller than the core Yorkshire...