All Frozen articles – Page 69
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Focus On Frozen Food: Four to watch
These miniature Yorkshire Puds picked up the top gong in the frozen savoury category at The Grocer Food & Drink Awards in February.
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NewsFocus On Frozen Food: Promos put a freeze on value
Manufacturers and retailers have been slashing prices and promoting hard to entice shoppers to the freezers. But is this just driving value out of the sector, asks Suzy Bashford
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NewsBaskin-Robbins enters Morrisons freezer aisle
Competition is hotting up in the freezer aisles as US ice cream giant Baskin-Robbins takes on Ben & Jerry's and Häagen-Dazs with its first range of premium ice cream tubs aimed at the multiples.
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Birds Eye trio offer chicken snack meals
Birds Eye has introduced a trio of new products to the freezer aisle.
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Young’s G03 offers active kids a chance to meet Beckham
David Beckham is urging kids to get active in a new multimillion-pound marketing push to support this month's launch of the Young's GO3 frozen seafood range.
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Young’s signs up Beckham in GO3 partnership deal
David Beckham is back in the freezer aisle thanks to a new partnership deal with Young's, The Grocer can exclusively reveal. Findus Group announced this week that its Young's business had teamed up with the Beckham-fronted GO3 brand to...
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Retail Prices: Birds Eye takes top spot as Cadbury reins back deals
Birds Eye has upped its promotional activity, reports Alex Beckett, but shoppers are being lured away from frozen by fresh and chilled deals
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Birds Eye enlists help of ‘peculiar’ bear on frozen
Birds Eye is urging rival frozen food companies to follow its lead and boost investment in marketing, as it reveals its new £9m and “slightly peculiar” TV campaign voiced by Hollywood star Willem Dafoe.The frozen giant kicks off the…
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Northumberland in tie-up with Harriott for frozen potatoes
Ainsley Harriott is to make his debut in frozen food by fronting a new range of potato products from Northumberland Foods.
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Seafood giants in new sustainability pledges
Seafood giants Birds Eye Iglo and Young's have announced parallel ethical commitments in a bid to ensure the sustainability of future fish stocks.
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NewsMagnum Gold gives Unilever first-quarter boost
Upmarket new ice creams and shower products for older men helped first-quarter volume growth at Unilever – although European sales by value remained almost flat.
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Young’s fishy meals are now in the bag
Young’s is hoping to grow the frozen fish category with a new range of microwaveable products. The It’s in the Bag range comprises salmon pasta and seafood paella and targets consumers who want a quick and easy dish.
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Saucy Fish Co bags itself a range fit to take on frozen rivals
Seachill has launched a chilled rival to frozen cook-in-the-bag ranges from Birds Eye and Young's in a bid to take sales of its The Saucy Fish Co brand to £10m in its first year.
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NewsAcid Test: Aero Double Bubble
I was really excited when the Aero Double Bubble arrived as the packaging was really nice and eye-catching - it is the kind of product I would nag my mum and dad to buy when doing the food shop.
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Makro adds frozen rolls to catering lines
Makro has launched a new frozen bakery range for its hotel, restaurant and catering customers.It includes bread rolls, ciabatta and panini, naan, pitta, scones and doughnuts. They are available part or fully baked.Makro said...
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Ben & Jerry’s: why so serious?
Sir, Is it my imagination or is Ben & Jerry's becoming an increasingly one-dimensional ice cream proposition these days, with its Fairtrade fixation?
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NewsWatch out, Ben & Jerry’s
R&R chief executive James Lambert tells Nick Hughes why he’s not afraid to gun for Unilever’s dominance in ice cream
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Findus Group names its new CSR director
Ian Hagg has been appointed to the new role of corporate social responsibility director for Findus Group.He will be responsible for ensuring sustainability remains at the core of all Findus Group activity.He joins from...
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Federici and Gelato Party set to ‘hijack’ election meetings
Luxury ice-cream brand Antonio Federici is gearing up for warmer weather with new listings, NPD, a £2m media investment and a spoof election-themed marketing campaign.Since its launch a year ago, the Antonio Federici range has only been...
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Ad of the Week: Magnum’s star force is talking bullion
Us Brits had a love-hate relationship with Eva Longoria. Unilever loved her; everyone else hated her. Magnum has traded up by a factor of about a billion for its new Gold ad, a richly cinematic heist movie 'trailer'.