All Frozen articles – Page 65
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NewsShift in focus for McCain toastie offer
McCain has revamped its frozen toasted sandwich offer to focus on health and taste rather than speed. The company has scrapped its Micro Toastie product, which was aimed primarily at a teenage market, and replaced it with the McCain...
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NewsGreggs and Iceland pair up to sell frozen sausage rolls
Iceland has joined forces with Greggs to sell frozen versions of the high street baker’s famed sausage rolls. Ten Iceland stores in Liverpool began selling the bake-at-home sausage rolls today in Greggs-branded four-packs.
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NewsBirds Eye’s Murphy fills new Boots trading role
Boots is shaking up its commercial operations, with Anne Murphy general manager UK & Ireland at Birds Eye taking on one of two new senior trading posts the UK business is set to create.
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NewsQuorn targets non-veggies with fake fish range extension
Quorn is expanding its range of 'fish' lines in a bid to reel in "concerned" fish eaters as well as veggies. Earlier this year, the meat-free brand launched two frozen fish-alternative products fish-less fingers and tuna style &...
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Chicago Town hit by recall over metal threat
A batch of Chicago Town Deep Dish Pepperoni pizzas have been recalled amid fears they could contain small pieces of metal. Brand owner Dr Oetker said it was taking the action as a precautionary measure following an isolated incident at its production facility.
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NewsArdo urges provenance push for frozen pea lines
East Anglian pea growers dropped by Birds Eye last year are set to fight back this summer with a provenance-based on-pack and social media campaign. Own-label frozen vegetable supplier Ardo, which struck a deal with The Anglian Pea...
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Focus On Frozen Food: The charm offensive begins here
Merchandising continues to be contentious for brands and sensitive for retailers, but there are signs the two are working together to lure shoppers into the frozen aisle. Take promotional placements, for instance.
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Focus On Frozen Food: Frozen free-from comes into its own
Free-from is enjoying rapid growth in the frozen category albeit from a low base, with value sales up 17.7% year-on-year to £7.4m.
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NewsFocus On Frozen Food: For meat, it’s murder
Frozen food sales are in value growth – just. But sales are not evenly distributed across its various sub-categories and meat is struggling even more than last year. Jon Severs reports
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Focus On Frozen Food: Innovations
Birds Eye's bid to tap into the £140m convenient rice category features four products combining rice with Birds Eye's frozen vegetables. Consumers can pick from four flavours, including Mediterranean Vegetable and Pilau with Peas and Spinach, in packs of two for £1.79.
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Analysis & FeaturesAcid Test: Rolo Cone
I enjoyed this product and was pleasantly surprised at the variety of flavours and textures. The caramel was delicious and made the ice cream seem a real treat.
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NewsDr Oetker takes tips from the top chefs
Home bakers are being offered the chance to cheat like the pros with two new Dr Oetker products. The brand has taken products used by professional chefs and adapted them for mass-market use. Cake Release Spray (rsp: £2.99) is designed to...
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NewsAuthentic Asia line hits Morrisons
Own-label frozen supplier CP Foods has launched a branded range of Asian starters, ready meals and accompaniments. The company says the Authentic Asia range, which includes King Prawn Wonton Soup, Chicken Pad Thai and Bangkok Firecracker…
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Unilever, Kraft and Dr Oetker fined millions by cartel watchdog
Unilever, Kraft Foods and Dr Oetker have been fined €38m (£33m) by German competition regulators over allegations they illicitly shared commercially sensitive information.
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NewsExponent plans big TV and NPD push for Quorn and Cauldron
Quorn and Cauldron's new owners will launch an aggressive TV advertising campaign this year in a bid to reverse the decline of the meat-free category.
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Britain's 100 Biggest Brands 2011: Birds Eye to Pringles
Last year Birds Eye brought in a polar bear – voiced by Willem Dafoe – to dispel some myths about frozen food, and highlight that its fish...
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Britain's 100 Biggest Brands 2011: Bakers to Chicago Town
Even a Mission Impossible-style ad that replaced Tom Cruise with some four-legged friends failed to boost sales of Bakers last year, as shoppers increasingly turned to premium products to treat their pampered pets.
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Britain's 100 Biggest Brands 2011: Birds Eye veg to Aunt Bessie's
Birds Eye added the Field Fresh sub-brand to its frozen veg range in September 2009. The line-up now includes garden peas, petit pois, sweetcorn and green beans, and two types of mixed veg. Frozen herbs were added in 2010.
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NewsBirds Eye has a fresh stab at natural frozen seafood
Less than a year and a half after axing its natural seafood range Naked & Natural, Birds Eye is entering the fray once more, with Catch Fresh, a range of frozen prawns it believes could become a £15m brand within three years. The...
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NewsFocus On Ice Cream: Fresh ideas keep ice cream cool
Ice cream suppliers are coming up with increasingly clever ways to avoid passing commodity price rises onto consumers. Nick Hughes reports on the latest innovations in the sector