All Frozen articles – Page 68
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News
Dr Oetker turns up its frozen pizza firepower
Dr Oetker is to set to bolster its dominance of the £377m frozen pizza market with two new propositions a range designed to lure consumers away from chilled pizza and a line boasting The X Factor. The Chicago Town owner is launching a...
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Kershaws launches veggie ready meals
Kershaws Quality Foods is launching its first range of frozen vegetarian ready meals this autumn under a cheeky twist on the 'I can't believe it's not butter!' banner. The chicken-style soya kievs, vegetarian bangers & mash and nut...
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NewsGrocer 33: Asda beats competition by a fiver
With the greatest number of cheapest items (9) and a basket £5.10 cheaper than its closest rival, Asda held onto first place. Its Chicago Town pizzas, Heinz ketchup and Conference pears were all the cheapest, at £1.
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Toast Me! It’s a meaty version of the Pop-Tart
One of Germany's largest meat producers is looking to shake up UK frozen food with the launch of "the meat equivalent of the Pop-Tart" this autumn. Toast Me! a frozen meat snack that can be put into the toaster straight from the freezer...
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Focus On Home Baking: Four to watch
Dr Oetker is hoping to replicate the success of its ready-mixed Shake It pancake batters with two new cake mixes Fairy Cake and Chocolate Fairy Cake.
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News
Birds Eye sizes up market for natural fish products
Birds Eye is investigating the market potential for a new range of natural fish and seafood products in the UK, less than a month after news emerged that it had called time on its Naked & Natural fish range. The frozen food...
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Focus On Lunchbox: Frozen takes on the food waste battle
Frozen food has a new weapon in its promotional arsenal the environment. As environmentalists try to highlight the detrimental impact of food waste, frozen food should be perfectly placed to promote its waste-saving potential.
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NewsItalian job sees Birds Eye snatch frozen ops
As Birds Eye Iglo landed Unilever's Italian frozen food business this week, CEO Martin Glenn said strong backing in the City and a willingness to work jointly with Unilever in the future helped beat off competition from frozen food...
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Comment & OpinionEditor's Comment: Why no fanfare for Birds Eye's Italian swoop?
I want to tell you a story: I've called it The Tale of Two Equities.
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NewsHot Topic: I can take or leave Marmite, but it's still my mate
There was more good news for Birds Eye this week, with Myleene Klass signing up to TV ads that will feature get fit exercises.
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NewsUnilever sells Italian frozen arm to Birds Eye
Unilever is selling its Italian frozen foods business, Findus Italy, to Birds Eye Iglo for £688m.
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Birds Eye unveils chicken Bake to Perfection lines
Birds Eye is aiming to build on the success of its Bake to Perfection Fish range by expanding the concept into chicken. The four-strong range includes Garlic & Herb, Chasseur, Tomato & Basil and Red Wine & Mushroom variants,...
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NewsGrocer 33: Asda cheapest with soups and sauces
Asda claimed first place this week, offering 12 items on promotion and six cheapest items, including McCain's fries (£1.92), New Covent Garden carrot and coriander soup (£1.50) and Sharwood's black bean sauce (£1).
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News
Wedges get a share of the Film4 action
McCain is cementing its association with movie nights in through a new sponsorship with Film4. Running for the next 12 months from this weekend, McCain Wedges will feature in Film4 idents before and after the 9pm film. The ads portrayed...
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News
Birds Eye unveils plan to drive sustainability
Birds Eye is rolling out a health and sustainability programme to drive supply chain efficiencies and educate shoppers about the benefits of frozen food. Forever Food is a five-year plan that will encompass all of Birds Eye's existing...
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Wilkin & Sons unveils jammy new ice creams
Premium jam maker Wilkin & Sons has launched its first ice cream, made with fruit that is usually used in its Tiptree branded conserves.The line-up comprises Little Scarlet Strawberry Conserve, Tawny Orange Marmalade and Lemon Curd...
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Focus On Frozen Food: Beckham champions G03
Given that omega-based frozen food range GO3 bombed following a David Beckham-fronted launch in 2008, it seemed an odd partner choice for Young's.
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Focus On Frozen Food: Frozen takes on the food waste battle
Frozen food has a new weapon in its promotional arsenal - the environment.
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News
Deals on frozen food hitting market share
There were 1,000 more promotions on frozen food in the year to May than last year across the big four retailers.Cut-price offers by retailers and manufacturers increased frozen food promotions to 6,707 [Assosia 52w/e 10 May]. A third of...
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Focus On Frozen Food: Frozen gets luxurious
The sector has seen a raft of premium launches intent on adding value.