All Frozen articles – Page 70
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NewsBirds Eye’s bear builds shopper trust in frozen
Birds Eye claims its laconic polar bear has boosted consumer awareness of the quality of its frozen food and driven a sharp increase in sales. Before the Willem Dafoe-voiced polar bear hit our screens, only 48% of the 2,000 frozen...
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NewsRival to Simply Bake raises cold war stakes
Findus has raised the stakes in the freezer aisle with a range that rivals and it believes betters Birds Eye's Simply Bake To Perfection. The Fresher Taste ready meals, which will hit shelves next week, are similar to the high-flying...
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Patterson exits PepsiCo to join HR at Findus UK
Louise Patterson will be joining Findus Group's UK Frozen business as human resource director sitting on the UK Leadership team. From October, she will also take on a functional role, joining the group operations leadership team.
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NewsLondis launches frozen ready meals range
Londis has launched a range of own-label frozen ready meals.
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NewsGrocer 33: Helpful staff secure win for Tesco
This week's winner is Tesco in Burnage, Manchester. One assistant showed our shopper to the avocados with a big smile while another left her home shopping trolley to take him to the Birds Eye curry. The only downside was the Tilda rice being out of...
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A new younger Aunt Bessie is unveiled in £6.5m brand facelift
Aunt Bessie has gone under the knife and ditched the specs in a bid to boost the frozen brand's appeal with younger consumers. Sales have risen just 1.7% over the past year to £151m [Nielsen 52w/e July 2010] and her facelift is part of a...
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Findus nabs Nestlé man for new Nordic role
Findus Group has set up a dedicated Nordic business unit and hired a senior executive from Nestlé to head up the new division.
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AF Blakemore hires McCain’s Bromwich as its sales director
Tony Bromwich has been appointed sales director at the wholesale arm of AF Blakemore & Son. Bromwich is to join at the end of the month from frozen specialist McCain Foods (GB) where he was retail sales controller.
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Retail Prices: Major brands squeezed by own label in fight for space
Several major brands slashed promotional activity in the past month. The big exceptions were Birds Eye, Lindemans and Pampers. Alex Beckett reports
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Sanderson takes on MD role at Findus Czech arm
Neil Sanderson, the man chosen last year to grow the Findus brand in the UK, has been appointed as MD of the group's Czech Republic and Slovakia business. Sanderson has been with Findus since February 2009, working as business unit...
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Now fish fingers face shock doc treatment
The fish finger could soon be the latest victim of a shock doc investigation into the food and drink industry.
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Dr Oetker turns up its frozen pizza firepower
Dr Oetker is to set to bolster its dominance of the £377m frozen pizza market with two new propositions a range designed to lure consumers away from chilled pizza and a line boasting The X Factor. The Chicago Town owner is launching a...
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Kershaws launches veggie ready meals
Kershaws Quality Foods is launching its first range of frozen vegetarian ready meals this autumn under a cheeky twist on the 'I can't believe it's not butter!' banner. The chicken-style soya kievs, vegetarian bangers & mash and nut...
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NewsGrocer 33: Asda beats competition by a fiver
With the greatest number of cheapest items (9) and a basket £5.10 cheaper than its closest rival, Asda held onto first place. Its Chicago Town pizzas, Heinz ketchup and Conference pears were all the cheapest, at £1.
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Toast Me! It’s a meaty version of the Pop-Tart
One of Germany's largest meat producers is looking to shake up UK frozen food with the launch of "the meat equivalent of the Pop-Tart" this autumn. Toast Me! a frozen meat snack that can be put into the toaster straight from the freezer...
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Focus On Home Baking: Four to watch
Dr Oetker is hoping to replicate the success of its ready-mixed Shake It pancake batters with two new cake mixes Fairy Cake and Chocolate Fairy Cake.
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Birds Eye sizes up market for natural fish products
Birds Eye is investigating the market potential for a new range of natural fish and seafood products in the UK, less than a month after news emerged that it had called time on its Naked & Natural fish range. The frozen food...
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Focus On Lunchbox: Frozen takes on the food waste battle
Frozen food has a new weapon in its promotional arsenal the environment. As environmentalists try to highlight the detrimental impact of food waste, frozen food should be perfectly placed to promote its waste-saving potential.
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NewsItalian job sees Birds Eye snatch frozen ops
As Birds Eye Iglo landed Unilever's Italian frozen food business this week, CEO Martin Glenn said strong backing in the City and a willingness to work jointly with Unilever in the future helped beat off competition from frozen food...
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Comment & OpinionEditor's Comment: Why no fanfare for Birds Eye's Italian swoop?
I want to tell you a story: I've called it The Tale of Two Equities.