Goodfella’s is tapping the growing trend for thinner pizza with the launch of a new frozen range.

The three 10-inch Goodfella’s Stonebaked Extra Thin pizzas - pepperoni & chorizo, mozzarella & pesto, and vegetable & goats cheese (rsp: £2.89) - will hit shelves in May. “The appetite for restaurant-style pizza at affordable prices continues to grow,” said marketing head Andrew Elder.

Goodfella’s was bought by 2 Sisters in 2011 when sales were in sharp decline.

Sales are now up 3% year-on-year but still lag behind rivals Chicago Town and Dr Oetker, whose thin pizza Ristorante grew 12.1% in 2012 [SymphonyIRI 52 w/e 24 November 2012].