Fruit & veg <span id="Fruit & veg"></span> – Page 168
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Flint admits five-a-day is not getting through
Government efforts to persuade the public to eat more fruit and vegetables appear to be having only a marginal impact on the national diet.The five-a-day scheme, aimed at encouraging everyone to have at least five daily portions...
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Big squeeze on squash
Traditional fruit-flavoured drinks don't draw the crowds as they used to, but new flavours are revitalising this mature category. Fruit squashes have been for a long time and, as Vimto brand manager Claire Nield puts it: "There are a...
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Growers look to brighter times
Struggling English apple growers are likely to resist the temptation to quit - for now at least, according to sector bosses. Adrian Barlow, chief executive of trade body English Apples and Pears, said that in spite of a tough...
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The Omega-3 factor nourishes St Ivel Advance with MDC award
Dairy Crest's St Ivel Advance Omega-3 enriched milk was named best dairy beverage at the Milk Development Council's Awards for Dairy Innovation. The company beat off competition from OMSCo, whose Altogether Better organic fresh...
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Adez taps into strength of soya
Unilever UK is pouring £12m into the marketing bucket to back the arrival of its first new standalone brand for 12 years. A three-strong Adez range of fruit juice drinks blended with soya and fortified with vitamins and minerals...
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Zesty addition to Seasons' snack bites
Zesty lime & coriander is the latest addition to Quaker's Seasons range. The mini crispbread snacks, which contain less than 10% fat, join the other variants in the range - Caribbean chicken; cheese, onion & chive; and sun...
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Chip maker turns its hand to mini breadsticks
The potato chip-making team at Tyrrells has added another string to its bow with the creation of a range of mini baked breadsticks. The breadsticks are a natural extension to the company's successful hand-cooked potato and mixed...
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Consumer Insight: Key trends in the consumption of cabbage in the home
Key trends in the consumption of cabbage in the home. Cabbage was consumed on 826 million occasions last year - up by only 0.8% year-on-year. Cabbage accounts for 7.6% of all vegetable consumption. Adults aged 45+...
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Campaign to impress with cress
British salad cress and mustard & cress are to be given a major push by one of the UK's leading growers in a bid to reverse falling sales. Humber VHB, which supplies cress to Tesco, Sainsbury, Somerfield and Waitrose, is...
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Napolina adds Bruschetta topping in jars
Premium Italian food brand Napolina has extended its range into Bruschetta topping. The product, which can be served on toasted bread such as bruschetta or ciabatta, is made from chopped tomatoes in olive oil, along with garlic,...
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Bizarre law of averages puzzles
Retailers could face fines of up to £5,000 because of a bizarre aspect to EU rules that makes it illegal to sell some produce packed to an average weight. The EC Weights and Measures (Packaged Goods) Regulations 2006 permit most...
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Passions run high
Del Monte UK will launch National Passion for Pineapple Week next month in a bid to increase take-up of its Del Monte Gold Extra Sweet Pineapple. Television chef Lesley Waters will front the campaign from May 8-14. She will be...
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In Brief: Bacardi flavours; Citrus lager; Tiger revamp; Cider campaign; Heineken for rugby
Bacardi rum is being launched into the UK off-trade in two different flavours - Apple and Berry - to appeal to younger rum drinkers. The 32% abv spirits will be sold in 70cl bottles priced at £12.49. A citrus variant of...
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grocerants: doing the biz
Wandering through Manhattan last week on a brief visit to the Big Apple, I was struck by the way in which the city's ready-to-eat food culture has been transformed since my last visit almost a decade ago (I know it's a long time...
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Vimto ads to splash down
Vimto Soft Drinks is looking to make a splash with a £4m TV, cinema and press ad campaign continuing the brand's Shlurple the Purple theme.At the same time, the company is going green, with a 'Who put apples in my Vimto' cordial...
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Asda goes bananas
With Sainsbury in the number two spot and suppliers crying foul, the pressure is growing on Asda, reports Rachel Barnes. Last week, Asda president Andy Bond was busy telling people how he planned to rebuild the chain. Newspaper...
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Sci-fi health campaigns, or is that a fact?
Manufacturers need to choose their words carefully when making the decision between going down the scientific claims route or just keeping their products' positioning natural. Do juices and smoothies have to contain more than fruit to...
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Trends and developments: Calypso; Sunraysia; Ella's Kitchen
Calypso extends healthy options for children... Sunraysia arrives in Waitrose... Ella's Kitchen cooks up a five-a-day. An organic pomegranate & apple juice drink from James White Drinks, which it claims is the first...
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The rise and set of Sunny D?
While Asda has dropped Sunny D from its listings, brand owner Gerber is not so quick to give up, with moves to reinvigorate a product that remains the number two chilled fruit juice. Asda's announcement last month that it had delisted...
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Smoothies and shakers latest
With the popularity of exotic fruits in juices, such as the Brazilian acai fruit set to be the next big thing, it's the good old orange that retains its place as the consumer's favourite. People may quibble about the statistics...