Fruit & veg <span id="Fruit & veg"></span> – Page 229
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T ASTING PANEL 2
THE EXPERT Arabella Woodrow Master of Wine and wine buyer for Forth Wines This has a medium orange/gold colour and a rancid nose. It has a sweet rather woolly flavour. Perhaps a Golden Delicious apple flavour, but the sweetness dominates...
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Campino candy can-do on tv
Bendicks (Mayfair) is backing the launch of its new sugar confectionery brand Campino with a £6m TV ad campaign. Campino, which blends fruit ingredients with cream in a hard candy, comes in two variants: strawberries and cream and oranges and...
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Heinz bids for cooler image with new look Salad Cream
Exclusive Karen Dempsey Heinz is dolloping £10m into a major campaign to relaunch its Salad Cream six months after threatening to dump it. As well as reassuring those who protested about the potential loss when the story broke last October,...
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spanish Tomatoes
Increasing interest in speciality varieties BonnySA plans £90m packhouse programme Vast tracts of land have already been cleared at Muchamial north of the Alicante, heartland of the Spanish tomato industries, in the first stage towards...
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No shrinking from the right choices with cool new lines
Britvic Soft Drinks is launching two new products aimed at kids in the next phase of its Right Choice category management programme. The first one comes from Robinsons, which is extending its brand with the launch of Fruit Shoot. This is a fruit...
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food safety
Residues in 40% Pesticide residues have been found in 40% of 41,000 fruit and vegetables sampled in a European Union survey. Excessive and therefore possibly unsafe levels were however found in a much lower proportion of the samples 3%. About...
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Classic answer to apple lager image
Cider is being sold as cheap lager made from apples according to Merrydown which is launching a new brand to the trade this month. As he unveiled Classic, a 4.7% abv cider made from culinary and dessert apples, sales and marketing director Kevin...
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Nurishment by ice cream
WT Foods Group is expanding its energy milk drink brand Nurishment with the launch of a new ice cream. Nurishment ice cream comes in four flavours vanilla, chocolate, strawberry and mango. It has an 18 month shelf life and it will be positioned...
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International fresh fruit and vegetables
Fresh produce buyers will find a wealth of ideas and new sources among the exhibitors at Expo's International Fresh Produce Fair. Providing an international flavour, Zimbabwe is bringing producers to the show to promote the high quality fruit,...
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TASTING PANELS
THE EXPERT Arabella Woodrow Master of Wine and wine buyer for Forth Wines Looks Australian, tastes Australianand is of course Italian. Dark yellow colour with a creamy grapefruit, melon and hazelnut nose. The oak is slightly less subtle than...
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TASTING PANELS
Oranges and a Caribbean beach did not say rum very clearly to our panel, who gave a mixed reception for the orange colour and flavour. Caribbean Twist From Halewood International The company is spending £1m advertising this 5.4% abv fruit...
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The greenery
On target for accuracy English supermarket buyers are to be provided with the most detailed information on consumer varietal preferences of tomatoes, apples and eventually peppers by The Greenery International. The Dutch marketing organisation,...
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PRINCE DE BRETAGNE ON THE OFFENSIVE
Prince de Bretagne intends to strengthen its presence in the UK market this spring says marketing director Olivier Sinquin. The promotional and marketing organisation representing France's most important salad and vegetable region is developing...
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Needlers' sharp flavours
Needler Blue Bird Confectionery Group is launching Needlers Chewies, a new sugar confectionery product. The chewy bonbon type sweets come in three fruit flavours: Luscious Strawberry, Tangy Lemon and Zingy Apple. The consumer launch is backed by a...
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Virgin moves to put new energy into US activities
The Virgin Group is set to launch a range of "new age" drinks in the US, five years after it was set up to take on the might of Pepsi and Coca-Cola. The new range will include fruit juices and energy beverages and used as a test bed for ...
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jaffa citrus
Israel in race to catch up last year's orange exports Shamoutis get off to slow start A combination of wet weather and dock strikes has meant that shipments of Jaffa Shamouti oranges have fallen well behind export estimates, compounding delays...
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Industry must play to its strengths to boost market share
Gala growers praised for quality of this year’s crop
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Waitrose aiming to reactivate interest in traditional but forgotten fruit
Multiples back moves to develop niche varieties
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Strawberries: Masters of faster Dutch soft fruit season
Fruit Masters, the Dutch soft fruit grower marketing organisation, has opened a new packhouse at Geldermalsen to allow a faster reaction to supermarket requirements. As the glasshouse season gets under…
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Campaign calls for fruit for cooking' fixture
Bramley apple growers want multiples to reposition their fruit in produce departments away from varieties such as Granny Smith