Australian potted fruit supplier SPC Ardmona has created a UK division for its British operations.

The Nature’s Finest range has been sold in the UK through a distributor since 2006, but the company will now take charge of sales, marketing and distribution.

“We aim to develop a business that is highly collaborative and rich in NPD,” said SPC European head Ian Wingate.

Nature’s Finest sales have grown 8.1% y-o-y to £14.7m [SymphonyIRI 52 w/e 24 November 2012].