Poppy's Picnic

Two retail brands have smashed through their crowdfunding targets.

Raw petfood brand Poppy’s Kitchen closed on Crowdcube after raising £610k from 643 investors, exceeding its £350k by 74%.

Vegan and free-from ice cream brand Perfect World is currently overfunding, having already raised £157k from 259 investors after seeking an initial £100k via Seedrs. The brand has pledged to continue its campaign, which values it at £2.8m.