Dedicated low & no alcohol brewery Nirvana has secured £500k to maintain trading momentum as the London-based business enjoys its most successful year to date.
The raise, from a small group of private investors, takes its funding total to just more than £750k for 2023.
Becky Kean – who founded Nirvana in 2016 – said: “We were ahead of the no & low curve when we started and now we’re riding the wave that’s come along.
“People aren’t just switching to no & lows occasionally – or exclusively for Dry January – they’re genuinely embracing them. This fundraise is adding further impetus to nine months of impressive growth.”
Nirvana’s six-strong range is available from cash & carries and wholesalers, including Bibendum, C&C, HB Clark, HT Drinks, Inn Express, LWC and Nectar Drinks.
It claims to be the UK’s first dedicated low-alcohol producer to have its own brewery, which it uses for both production and innovation of new recipes.