Awfully Posh

The Awfully Posh brand launched a sharing bag with Waitrose and won new listings with Morrisons during the pandemic

Crisp, popcorn and pork crackling maker The British Snack Co has raised more than £200k from a crowdfunding round to help it bounce back from the Covid pandemic.

The business, founded in 2013 by Thomas Lock, supplies its brands to some of the country’s largest pub and bar chains.

However, as the hospitality industry was forced to close its doors, the company focused on building sales in the retail channel and launched a DTC offering.

Its Awfully Posh pork crackling range launched into Morrisons and developed a sharing bag for Waitrose.

The company turned to the crowd to raise money to continue growing the sales channels, win new customers and prepare for the reopening of pubs, bars and cafes as lockdown eases.

British Snack Co surpassed its £200k target on Seedrs and has so far raised £237,000 from 338 investors, valuing the business at £5.2m.

Lock said: “After a very tough year for us, given our crisps and popcorn are exclusive to the hospitality sector, this raise will allow us to push on with our growth plans and capitalise on some recent successes, such as the launch of our Awfully Posh range into Morrison’s stores nationwide.

“We are expecting a strong bounce back in the out-of-home sector, and the funds raised will allow us to support the reopening of the hospitality sector by executing our marketing plans and offer strong promotional activity.”

The business also aims to complete a transition to completely compostable packaging this year and continue its progress to become a registered B-Corp.