British rum brand The Tidal Rum has hit its crowdfunding target to help expand its distribution across the on and off-trade.
Founded by Harry Couthard and Ben Clyde-Smith, The Short Boy Distillery launched its first rum brand in 2019, securing on-trade listing with a number of premium wholesalers including Matthew Clark, Amathus Drinks, Enotria & Coe and Speciality Drinks.
It is also stocked by local Co-ops at its home base on the Channel Islands, as well as by a host of independent retailers across the UK, including Daylesford Organic.
The business has raised almost £185k from more than 200 investors so far in the Seedrs campaign, beating its £150k goal and continuing to overfund.
It will use the funds to grow brand awareness, win new listings in both on and off-trade channels and develop new SKUs.
The business also wants to grow its presence in the premium rum gifting space, with ambitions to launch with Selfridges and Waitrose.
Co-founders Harry Couthard and Ben Clyde-Smith said: “We have created a completely unique spirit that has a distinctive coastal identity and reflects the tidal landscape across Jersey and the British Isles, bringing with it a sense of adventure that should be explored by all.
“We’re now ready to grow even bigger and are very much looking forward to investors joining us and being a part of the huge ambitions we have for Tidal Rum.”
Tidal Rum is a blend of four cask-aged rums from Trinidad, Jamaica, Barbados and the Dominican Republic infused with rare marine botanicals sustainably foraged on Jersey.
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