Source: Good Club

Direct-to-consumer grocer Good Club has successfully raised £400k to underpin its ambition to become “the world’s first zero-waste online supermarket”.

The new start-up, which offers around 2,000 “sustainable staples” across ambient food and non-food categories, passed its crowdfunding target last week and has currently raised £414k from 418 investors.

The fundraising drive for 13.6% of its equity, values the Brixton-based retailer at £2.6m.

The funds will be partly used to help develop packaging and technology to “directly tackle the single-use plastic crisis”.

It is aiming for a closed loop for its packaging, and intends to kick off a trial in the autumn for around 30 SKUs. Shoppers will receive the products in non-plastic packs that can be returned, cleaned and refilled.

As an additional source of funds, Good Club is looking at a membership model, with an upfront payment and a deposit scheme for shoppers who want reusable packs.

CEO Ben Patten was one of the founding team at Farmdrop, while William Jackson Food Group CEO Norman Soutar is an advisor to the retailer.