Seven major UK importers, several with direct producer links, have formed the Mango Association with an initial three year brief to raise awareness among retailers and consumers. Among their ranks are Agrexco UK, Janic, Minor Wear and Willis, the Brazilian Fruit Institute, Utopia UK, Wealmoor, and Westfalia. Chairman Mark Moody said: "We intend to change the perception of the mango so it is recognised less as an exotic and takes its rightful place as a tropical fruit." The formation of the Mango Association follows the success last year of Mango Week. "This will be repeated in September with the new association planning to target other suppliers, growers' associations and embassies," said Moody. Initial funding has been by equal contribution although Moody believes a more structured approach in the future will encourage greater participation. With sourcing now virtually year round, consumer demand for mangoes has been increasing for some time. Latest data from TNS shows expenditure has increased year-on-year by 12.5%. Volume is up by 8.4% and consumer penetration has deepened to 14.9%. Main sources include Brazil, South Africa, Peru, Puerto Rica, Gambia, India, Pakistan and Israel. Imports also include numerous varieties which vary in taste, colour and texture. The most recognisable are Kent, Keit and Tommy Atkins. Total annual retail sales are estimated to be approaching £20m. l Latest news this week from Minor Weir and Willis, one of the driving forces behind the organisation, is that the Puerto Rican mango crop will be arriving shortly, four weeks earlier than normal. Volumes are also up by a third. South African mango imports will also be up on previous years due to a bumper harvest. {{FRESH PRODUCE }}

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