Goodfella’s wants to replicate takeaway feel

Goodfella’s has relaunched its Takeaway sub-brand to make it closer to an “authentic takeaway experience”.

The frozen pizzas (rsp: £3.75) will be available in five flavours, including Flamin’ Fajita chicken and Big cheese, which all come with garlic or sweet chilli dipping sauce and are packed in boxes with a tear-top opening.

The pizzas launch in Asda and Morrisons this month, Sainsbury’s from August and Tesco from September.