Jackie Mitchell
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Speciality tea
Speciality teas such as Earl Grey, Assam and English Breakfast continue to do well as consumers trade up to more premium options. The sector is worth £48m and has grown 9.2% [Nielsen MAT w/e 30 June 2007]. Twinings is a star performer in...
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Campaign trail: Nestlé turned the spotlight on its Nescafé Collection
Nescafé Budget: £2.7m Manufacturer: Nestlé Nestlé turned the spotlight on its Nescafé Collection brand with a £2.7m marketing push in March. The six-month campaign drew an analogy between taste and music, and press and poster...
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Spotlight: Drink Me Chai aims to create exciting category
Drink Me Chai is carving a new niche in the hot beverages market. Although it is positioned in the malt and instant hot beverage fixture, MD Amanda Hamilton believes it is creating an exciting category "which is a hybrid between tea and coffee...
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green tea thrives as a healthy proposition
Consumers are taking on board the health benefits of green tea, and this sector has grown by 11.6% to £11.6m [Nielsen MAT w/e 30 June 2007]. "Green tea continues to grow," says Waitrose's Michael Simpson-Jones. "I believe the interest...
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Trends & Developments
?Percol rushed the first Guatemalan coffee crop down the mountains in June this year to market it as a coffee equivalent to Beaujolais Nouveau. The Fairtrade and organic brand's New Harvest Guatemala uses Arabica beans grown at an altitude of...