GSK has extended its Oilatum dry skincare brand with a daily lotion for babies and children.
Oilatum Daily Junior Lotion, available from next month, is suitable for dry and eczema-prone skin (rsp: £5.99/200ml).
Containing a mix of mineral oils and nourishing moisturisers, the lotion was developed to support the natural moisture barrier in children’s skin, said senior brand manager Caroline Fredj.
The launch will be supported with a £1m marketing push.
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