Guinness has brought back its ‘Good things come to those who wait’ theme in new cinema and TV ads.
The £1m production, which airs this month until December, marks 50 years of iconic Guinness TV advertising and a return to the ‘Good things come to those who wait’ campaign after the ‘Out of the darkness comes light’ experiment.
Georgina Meddows-Smith, marketing manager for Guinness at Diageo UK, said:
“Quality has always been a big focus for the brand. Bringing back ‘Good things come to those who wait’ has allowed us to reinforce this in our advertising in a compelling way that celebrates Guinness as the ultimate pint.”
‘Noitulove’ (‘evolution’ spelt backwards), follows three friends drinking in a pub, who journey back through evolution, regressing into prehistoric figures and flightless birds to get the ultimate reward of a pint of Guinness. The advertisement is part of Diageo’s planned £5m marketing spend on the brand in the run-up to Christmas.
Western Wines and DGB have ended a distribution relationship lasting almost five years. DGB, owner of the Bellingham, Douglas Green and Boschendal wine brands, is opening a UK office to handle distribution and marketing.

A Californian wine range, River Wild, has been added to the Malt House Vintners (MHV) portfolio of beers, wines and spirits at Booker. The six-strong range will be priced between £3.79 and £3.99.

Shepherd Neame will be offering its limited-edition 2005 vintage Festive Ale this Christmas, priced £2 from Costco and Selfridges.

Liverpool-based brewer Cains, has announced it will be title sponsor of the Liverpool Irish Festival 2005, now under way. The Festival’s mission is to celebrate the links between Liverpool and Ireland.

Premium whisky merchant Duncan Taylor has created a collection to offer a taste of Scotland’s best-known whisky regions. The Collection, which will contain blended malts from Speyside, Highland and Islay, is available in single 70cl or 20cl bottles or as a three 20cl gift set (rsp: £19.95).
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