Wine continues to dominate the promotional beers, wines & spirits aisles, taking 46% of all alcohol offers last weekend.
Hardys maintained its share of promotional offers with 32% of the top five chart last weekend, only one point down from its 2007 and 2008 year-to-date standing.
Hardys was the only brand to feature in four of the five retailers last weekend. Morrisons favoured both save and x-for-y mechanics, while Sainsbury's and Tesco used save and Somerfield used half-price.
The South African First Cape brand pushed ahead of rivals to take second place and 23% of space last weekend, with offers in Morrisons using save and Somerfield using half-price.
With 18% and third place, Yellow Tail's Pinot Grigio and Shiraz wines were on offer in Morrisons on gondola ends. It favoured the save mechanic on all offers.
Two brands, Canaletto and Blossom Hill, shared fourth place each with 14% of space. Sainsbury's had both brands on gondola end promotion using save, with Morrisons also offering Blossom Hill using half-price.
The retailer that accounted for by far the most activity was Morrisons with 47% of offers. Sainsbury's only accounted for 18% of activity, Asda had 14%, Somerfield 12% and Tesco only 9%.
When comparing 2007 with 2008 year-to-date activity, Hardys remains static in first place with 33% of the overall space devoted to alcohol promotions, while E&J Gallo has dropped 13 points to sit in joint fifth with Kumala, which has also dropped five points and two places.
Jacobs Creek is one of the largest gainers so far in 2008, moving up from fourth place with 15% at the end of 2007 to take second place and 20% in 2008.
Wolf Blass is the last brand to be featured in the top five chart, and has moved up one place to fourth but dropped two points to 13%.
Focus on Wine p41
Hardys maintained its share of promotional offers with 32% of the top five chart last weekend, only one point down from its 2007 and 2008 year-to-date standing.
Hardys was the only brand to feature in four of the five retailers last weekend. Morrisons favoured both save and x-for-y mechanics, while Sainsbury's and Tesco used save and Somerfield used half-price.
The South African First Cape brand pushed ahead of rivals to take second place and 23% of space last weekend, with offers in Morrisons using save and Somerfield using half-price.
With 18% and third place, Yellow Tail's Pinot Grigio and Shiraz wines were on offer in Morrisons on gondola ends. It favoured the save mechanic on all offers.
Two brands, Canaletto and Blossom Hill, shared fourth place each with 14% of space. Sainsbury's had both brands on gondola end promotion using save, with Morrisons also offering Blossom Hill using half-price.
The retailer that accounted for by far the most activity was Morrisons with 47% of offers. Sainsbury's only accounted for 18% of activity, Asda had 14%, Somerfield 12% and Tesco only 9%.
When comparing 2007 with 2008 year-to-date activity, Hardys remains static in first place with 33% of the overall space devoted to alcohol promotions, while E&J Gallo has dropped 13 points to sit in joint fifth with Kumala, which has also dropped five points and two places.
Jacobs Creek is one of the largest gainers so far in 2008, moving up from fourth place with 15% at the end of 2007 to take second place and 20% in 2008.
Wolf Blass is the last brand to be featured in the top five chart, and has moved up one place to fourth but dropped two points to 13%.
Focus on Wine p41
No comments yet