Harviestoun Brewery, famous for its award-winning beers such as Bitter & Twisted, Schihallion and Old Engine Oil, has launched packaging across its range of beers for both the off and on-trade.
The bottles now have simple taste descriptions on each label as well as brief details about the brewery's history, aimed at capturing the attention of both new and existing consumers. "Every beer brewed here has a story to tell and we want people to know the stories, whether it's the inspiration behind the beers or the ingredients that give them such a unique flavour," said Harviestoun's head of marketing, Chris Marsh.
"Our team take it as an honour to carry on the legacy and ensure all beer lovers have the opportunity to taste these great products. The introduction of more informative labelling will help us spread that message," he said.