Plum said a “thorough” investigation was ongoing

Organic babyfood producer Plum Baby is conducting a full investigation after a consumer complained one of its baby pouches contained a piece of cloth and smelled of cleaning fluid.

Plum Baby told The Grocer it appeared to be an isolated incident but it was checking “every part of the process”.

The problem came to light after a single complaint was made on Tesco’s Facebook page on 23 April, prompting Tesco to request a full investigation.

Plum Baby said it had verified that the product, which had been returned, had spoiled after being punctured “at some point in the product journey”. No other unexpected contamination was found, but a “thorough” investigation was ongoing. “At Plum, safety and quality comes first,” it said.

A Tesco spokesman said it would continue to monitor complaints to ensure it was an isolated incident.

In November, Plum was forced to recall six pouches made in the US less than a week after they debuted in Tesco. However, the company said all Plum products for the UK were now made in the UK and there was “no connection” between the two incidents.