Heiner Evanschitzky
Comment & OpinionHow bricks & mortar retailers can turn the tide on shop closures
Physical retailers should use their space to create an accessible, inspiring, eye-catching environment, says Heiner Evanschitzky of Alliance Manchester Business School
Comment & OpinionTo communicate grocery price rises, honesty is the best policy
Retailers have to be open about price increases and offer credible explanations, says Heiner Evanschitzky, professor and chair of marketing at Alliance Manchester Business School