Heinz has launched its premier Polish brand, Pudliszki, in stores nationwide in response to the growing number of Polish consumers in the UK.
The Pudliszki range, inspired by authentic Polish recipes, includes ready meals, condiments and prepared vegetables.
To celebrate, Heinz is offering 10 readers the chance to each win two cases of Pudliszki products.
The Pudliszki brand is iconic in Poland, and its market-leading ready-meal portfolio has sales nearly five times greater than its nearest competitor. Traditional recipes such as pork and beef goulash and stuffed cabbage in tomato sauce will enable Britain's growing Polish community to enjoy familiar tastes and flavours.
There are at least 750,000 Poles residing in the UK, which is 2% of the total Polish population, and this figure is expected to rise.
Research conducted by Heinz indicates that these consumers are looking for national products and flavours that are competitively priced. Pudliszki will tap into this gap in the market by delivering top-quality foods, at great value for money, under a trusted brand name.
Heinz has developed clear ranging recommendations so that retailers can maximise sales from Pudliszki products. The convenience and impulse sector will drive sales by offering a core range of ready meals and sauces.
To enter the competition just tick the box on the right.