Heinz has revealed that it has entered advanced and exclusive negotiations with the Hain Celestial Group for the proposed sale of its UK frozen meat-free business.

The group said that the sale would include the Linda McCartney brand and a manufacturing facility in Fakenham.

Heinz added that it would consult with employees before the transaction was completed in early June.

William R Johnson, chairman, president and CEO of Heinz, said: "We are nearing the completion of the portfolio transformation in Europe. Our European business is now a leaner and more focused portfolio and we will be growing the retained core businesses with product and packaging innovation."

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