All articles by Helen Gilbert – Page 37
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NewsMars rolls out cake bars and branded in-store cookies
Mars is next week launching branded cake bars and cookies…
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NewsLittle Miracles looks to energise women with marketing push
Organic energy drink Little Miracles is embarking on its biggest-ever marketing push…
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NewsDeli Sante produces new Waitrose savoury range
Waitrose has rolled out a new selection of own label artisan savoury bakery products as an upmarket alternative to pizza, ready meals and pies.
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Analysis & FeaturesIce cream buyers: the people you need to know
Who are the ice cream buyers you need to know? We profile the key figures at Watrose, M&S, Booths and The Co-op.
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NewsTesco unveils word cloud wine descriptions
Tesco is to pick the brains of a further 5,000 people as it moves ahead with plans to replace some of its traditional wine labels with easy to understand ‘word clouds’.
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NewsDr Oetker Ristorante pizza gets £4m push
Dr Oetker is to embark on its biggest-ever marketing campaign for its Ristorante pizza range
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NewsMoy Park rolls out Good Kitchen chicken meal range
Moy Park has launched a new chicken sub-brand offering pre-prepared dishes and chicken-in-sauce products…
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NewsPraise for new HMRC assault on duty fraud
Industry bodies have applauded a new HMRC crackdown on illicit alcohol and tobacco…
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NewsWolfys adds two Porridge Pots flavours
Wolfys Porridge Pots will add two flavours to its range in September with a view to securing supermarket listings next January
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NewsWhisky-flavoured crisps unveiled by Mackie's at Taypack
Mackie’s at Taypack has added a Scottish twist to its crisps.
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NewsJack Daniel’s marks birthday month with limited-edition can
Jack Daniel’s is to launch a redesigned limited edition can of its premix whiskey and cola as the brand gears up for a month of birthday celebrations.
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NewsCream liqueur Amarula funds elephant conservation project
The Amarula Trust is investing in a new project to protect African elephants in Botswana.
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NewsPfizer brings Emergen-C healthcare supplement to Tesco
A Californian vitamin brand worth over $170m in the US has made its European debut in the UK.
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NewsBirds Eye brings ‘warmth’ to frozen food with design revamp
Birds Eye has unveiled a new logo and revamped packaging across its entire range as it aims to bring “warmth and personality” to its portfolio. The move forms part of parent company Iglo Group’s £60m Europe-wide brand relaunch, which is intended to shift the perception of frozen food from a ...
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NewsKenco takes on gang culture in Honduras in latest ad
Kenco is showcasing the work it does to steer young people in Honduras away from a life of crime with a new advert.
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NewsTimothy Taylor set to bottle British champion Boltmaker beer
Brewer Timothy Taylor is considering extending its Boltmaker bitter into bottles…
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NewsCraft Bakers' Week rolls out charity cake toppers
Bakers can support the Make-A-Wish Foundation by using new sugar disc cake toppers commissioned by The Craft Baker’s Association.
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NewsTulip to invest £16m in Cornish plant
Meat supplier Tulip is to invest £16m in its Cornish operation.
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NewsVolvic packaging revamp plays up volcano design
Volvic has undergone the biggest packaging revamp in the brand’s history ahead of a £1m campaign to launch its new positioning in the autumn.
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NewsTimothy Taylor's Boltmaker named Champion Beer at GBBF
Timothy Taylor’s Boltmaker has been named Champion Beer of Britain at the Great British Beer Festival.