Archive of all Higgidy articles
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NewsGuinness looks to take brand ‘out of the booze aisle’ with licensed food duo
The innovations are aimed at creating ’brand visibility’ for Guinness outside the booze aisle
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ProfilesMy food & drink job: Liam Byrd, NPD assistant, Higgidy
‘Higgidy was on the other side of the river from where I grew up, and I could smell the delicious food being cooked when I walked my dog’ says NPD assistant Liam for British Pie Week 2024
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NewsHiggidy sinks to a loss as inflation and bakery expansion hit savoury pastry maker
The upmarket savoury pastries brand was hit by disruption during a major bakery upgrade and experienced a massive spike in costs
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ProfilesMy Alternative CV: Higgidy’s Rachel Kelley on sustainability and deep breaths
‘There needs to be more collaboration on the big industry issues, including things like soil health, to support a sustainable food supply chain’
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NewsHiggidy debuts frozen pies and quiches in Waitrose
The innovations would provide ‘even more mealtime solutions’ for Higgidy fans, said the brand
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NewsHiggidy adds ‘any time’ snacking format and duo of seasonal quiches
Little Lattices delivered ‘tasty mouthfuls of flavour, encased in a light and fluffy butternut squash puff pastry’, according to the brand
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NewsFlorette and Higgidy announce partnership to give shoppers better value
The partnership will include recipe inspiration and promotions to support consumers
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ProfilesMy food & drink job: Samuel Dixon, junior buyer, Higgidy
Junior buyer Sam works in procurement and approval of new ingredients for Higgidy
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NewsHiggidy becomes first non-vegan Veganuary sponsor
The upmarket savoury pastry brand said the tie-up was ‘testament’ to its recent efforts to bolster its plant-based offering
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ProfilesMy food & drink job: Amy Harris, junior development technologist, Higgidy
Amy landed a job at her dream company developing new flavours and trends in the world of pies
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NewsTom Kerridge poised to challenge Pukka and Higgidy with retail pie range
The chef, owner of the double Michelin-starred Hand & Flowers pub in Marlow, has applied to register the names ‘Humble Pie’ and ‘The Humble Pie by Tom Kerridge’ with the Intellectual Property Office
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NewsHiggidy launches range of new veggie quiches, slices and pies
The launches mark part of a concerted effort by Higgidy to bring vegetables and plant-based options “to the forefront” of its offer
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NewsHiggidy appoints Megan Welch as first sustainability manager
She has previously held sustainability roles at Virgin Atlantic and Canon
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NewsHiggidy to invest £10m at Shoreham HQ with view to doubling sales
The investment followed increased demand for the brand’s products, fuelled by ’the rise in flexitarian and vegan diets’, said Higgidy
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NewsHiggidy hires Wahaca marketing boss and launches first ad campaign
Sarah Jackson has joined the upmarket pie maker as marketing director
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NewsHelping Hand project helps Higgidy secure B Corp certification
The upmarket savoury pastries brand achieved high scores in the governance, workers and community categories, it said
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NewsHiggidy targets health-conscious shoppers with launch of vegetable-packed pastry
The pastry in its new quiches is made with a recipe incorporating mashed sweet potato, carrot and butternut squash purée
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NewsHiggidy launches branded fixtures into 277 Sainsbury’s stores
The fixtures will roll into 277 Sainsbury’s stores
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NewsHiggidy profits hit record highs during Covid lockdown
Higgidy said awareness of the brand had grown while consumers were working from home
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NewsHiggidy moves into slices with chilled range
The brand has created a trio of slices: Ham Hock & Cheddar, Mature Cheddar & Onion, and Chicken, Bacon & Mushroom