>>How is one of 2004’s top launches faring?
Product:
Snack-a-jacks mini bites
Company:
Quaker
Launch date:
July 2004
Quaker’s decision last year to relaunch its Spudz brand under its Snack-a-Jacks umbrella as Mini Bites appears to have been a worthwhile move.
Since the relaunch in July 2004, Snack-a-Jacks Mini Bites has clocked up sales of £6.5m [ACNielsen MAT September 3, 2005].
On a monthly basis, on average, the brand is worth nearly £500,000 [ACNielsen], compared with Spudz, which recorded monthly sales of £400,000 [Scantrack and Homescan 4 w/e June 12, 2004].
Targeted at health-conscious consumers, the puffed rice and potato snack contains less than 10% fat and is available in three flavours - Sour Cream & Sweet Chilli, Tangy Tomato & Red Pepper and Mature Cheddar & Red Onion.
The newcomer has mainly had a positive response from buyers, although some said sales had been slightly slow to take off. “The range includes some good, interesting flavours and it answers the increasing consumer trend towards healthier eating so, all round, it is a good idea,” said Rowan Winter, trading manager crisps and snacks at Musgrave Budgens Londis.
“However, we are not seeing huge sales at the moment, but the healthy snack sector is in triple-digit growth, so although performance is a bit slow now, we are confident it will pick up.”
Trial has been fairly good with 9% of ACNielsen’s consumer panel having tried the product and an impressive 42% of those coming back for another purchase [ACNielsen 4 w/e September 3, 2005].
Distributed to 50% of all possible outlets, Quaker is pleased with the product’s achievements so far. “Snack-a-Jacks Mini Bites has performed exceptionally well since launch with 60% of sales incremental to the crackers category,” said PepsiCo trade marketing manager Cara Beeby.
Mini Bites was launched to complement the Snack-a-Jacks range as an evening snack, a strategy which Beeby said the brand will continue to pursue in the next year.
Product:
Snack-a-jacks mini bites
Company:
Quaker
Launch date:
July 2004
Quaker’s decision last year to relaunch its Spudz brand under its Snack-a-Jacks umbrella as Mini Bites appears to have been a worthwhile move.
Since the relaunch in July 2004, Snack-a-Jacks Mini Bites has clocked up sales of £6.5m [ACNielsen MAT September 3, 2005].
On a monthly basis, on average, the brand is worth nearly £500,000 [ACNielsen], compared with Spudz, which recorded monthly sales of £400,000 [Scantrack and Homescan 4 w/e June 12, 2004].
Targeted at health-conscious consumers, the puffed rice and potato snack contains less than 10% fat and is available in three flavours - Sour Cream & Sweet Chilli, Tangy Tomato & Red Pepper and Mature Cheddar & Red Onion.
The newcomer has mainly had a positive response from buyers, although some said sales had been slightly slow to take off. “The range includes some good, interesting flavours and it answers the increasing consumer trend towards healthier eating so, all round, it is a good idea,” said Rowan Winter, trading manager crisps and snacks at Musgrave Budgens Londis.
“However, we are not seeing huge sales at the moment, but the healthy snack sector is in triple-digit growth, so although performance is a bit slow now, we are confident it will pick up.”
Trial has been fairly good with 9% of ACNielsen’s consumer panel having tried the product and an impressive 42% of those coming back for another purchase [ACNielsen 4 w/e September 3, 2005].
Distributed to 50% of all possible outlets, Quaker is pleased with the product’s achievements so far. “Snack-a-Jacks Mini Bites has performed exceptionally well since launch with 60% of sales incremental to the crackers category,” said PepsiCo trade marketing manager Cara Beeby.
Mini Bites was launched to complement the Snack-a-Jacks range as an evening snack, a strategy which Beeby said the brand will continue to pursue in the next year.
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