Eat Natural makes ‘plastic neutrality’ commitment

  • Print
  • Share
  • Comment
  • Save

Eat Natural

Snacks and cereals brand Eat Natural has made a commitment to ‘plastic neutrality’ through a new partnership with sustainability organisation Plastic Bank.

Eat Natural is the Plastic Bank’s first British fmcg partner, according to the supplier. It aims to offset its annual plastic footprint by financing the collection of 115 tonnes of ocean plastic, mainly in the Philippines.

Plastic Bank operates in impoverished areas around the globe, allowing collectors to trade plastic waste for money, goods, or health and education services. The system, which the operation calls Social Plastic, helped “both the fight against poverty and the battle against plastic waste”.

Eat Natural said its relationship with Plastic Bank, which will be highlighted on pack, was “one part of a much wider ‘sustainability jigsaw’” the Essex brand had been piecing together. In the past 12 months, it has switched its see-through packaging to a thinner micron plastic, which maintains freshness but uses less plastic. It has also banned disposable cups at its premises and issued each member of staff with a KeepCup.

All food and packaging waste is sent away to be incinerated by a waste-to-energy provider – and broken pallets are recycled into beehives.

“In an ambient food business like ours, plastic is currently an unavoidable entity,” said Karum Sandhu, director of stewardship at Eat Natural. “But we are committed to ensuring that we are doing as much as we can to protect our precious planet.”

The brand was now working with film suppliers on making further reductions, he added. “We’re also exploring the use of solar panels on our buildings with a view to having 100% of our power coming from green energy in the future.”

Have your say

Sign up to a Free 30 day Gold Membership Trial

  • Claim your free trial >>
  • You will be able to:

    - Comment on your industry
    - Read the latest category information
    - Find out more on consumer behaviours to technological advances

    You must sign in to make a comment

    • Print
    • Share
    • Comment
    • Save

    Grocer jobs Experts in FMCG

    Essity Grocery Controller (Senior Sales Manager)

    Grocery Controller (Senior Sales Manager) - Essity

    excellent salary +car, bonus, PMI, pension
    Search jobs
    Sign in

    Newsletter Sign-up

    Free

    I wish to receive the following newsletters:

    For Members

    Become a Gold Member to receive these newsletters:

    Become a Platinum Member to receive these newsletters:

    Become a member of The Grocer

    Need more than 5 subscriptions? Make your life easier with a Corporate Account. Find out more.

    FOLLOW THE GROCER


    -

     
    Yes!I want to read more     CLAIM FREE TRIAL NOW
     
    Sign up to a 30 day free trial
    CLAIM FREE TRIAL NOW