Plastic has a purpose. It is not the enemy. But the way we spec it, use it and dispose of it often is. We must not forget the primary function of packaging is to contain, protect and promote, and without plastic we would not be able to preserve our food products or distribute them efficiently. However, we have become a throwaway society with consequences plain to see. Cue David Attenborough.
We have worked with multiple packaging manufacturers for the last decade, identifying then implementing innovative ways to offer more responsible packaging solutions for our clients. We have tirelessly pushed to raise this issue, chairing and leading industry-wide events, lobbying MPs and advising our clients. The consumer is now forcing the change to responsible packaging.
Numerous kneejerk campaigns, from carrier bags to plastic straws, have been recently launched by supermarkets and multinational brands. These are all positive steps, but we as an industry need to provide a unified approach. We must work together. We must start by educating consumers to help them change their behaviour. Wrap’s 2017 Recycle Now Tracker report found that close to three-quarters of UK households (76%) add one or more items to their recycling collection that is not accepted locally, which contaminates the whole collection.The end user needs to know what they can put where.
We also need a stronger UK recycling infrastructure. We can’t pile recyclable materials on a boat to China anymore. We need to handle our own waste. A robust plan is needed. We can pull together and send a unified message to our government now.
We can all do our bit, through considered design and an innovative approach to deliver more responsible packaging solutions, eg an alternative to black plastic trays. The answer is to look at what we do through a sustainable lens. It may not be the cheapest or easiest option and the ongoing debate remains - who will pick up this cost?
It won’t be easy to avoid frivolous single use and move to plastic with a higher recyclable material content and a more sustainable approach. But we must do the right thing.
It’s a hot topic within our industry and it’s here to stay. We can all play our part, without letting emotion overshadow environmental common sense.
Gillian Garside-Wight is packaging technology director at Sun Branding Solutions
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