All Hot beverages articles – Page 60
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Rappor helicopter alert
Simon Mowbray Kenco Rappor is to be given a £5m round of backing, including a promotion like something out of a Bond movie. Two million special jars of the instant coffee brand will go out to the trade early next month, of which five will...
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The smooth movers
Carlsberg-Tetley has unveiled a £750,000 press and poster advertising campaign to coincide with the start of the Six Nations and Tetley's Rugby Super League season. The campaign is part of the brand's Year of Sport programme, and features two...
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Gist goes further for Carlsberg-Tetley
Logistics provider Gist has expanded its contract with Carlsberg-Tetley to deliver to major supermarkets as well as to the brewer’s retail depot network for onward delivery to on-trade customers.The £100m deal over five years will include...
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ABF sells glass unit
Associated British Foods has sold its Allied Glass Containers business to management for an undisclosed sum. ABF whose brands include Twinings tea and Ovaltine milk drink, said the business had sales of £58m and net assets of £42m as of...
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Tia Maria mixes it
Allied Domecq is to ramp up its marketing for coffee liqueur brand Tia Maria over the festive season in an advertising campaign targeting 18 to 34-year-old women through female consumer magazines.The drinks giant said it hoped the media...
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Booker adds new coffee range
Booker Cash and Carry has launched a new and improved blend of coffee under its own Happy Shopper brand.The new Happy Shopper Coffee range is made from Colombian Arabica Coffees, plus others from Central and South America, “to appeal to the...
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Tchibo sets out to make rival a has bean
Simon Mowbray Coffee shops to novelty goods chain Tchibo is to take on the might of Nescafé ©n the c-store arena. The German retailer, which has 30 of the dual-purpose outlets in the south east, has branched out to launch a range of coffee...
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Coffee Syrup kick
Lyle's has signalled its intent to stick with Coffee Syrups by announcing a £450,000 round of support. The push will include offering London consumers a free sample sachet and money-off coupon if they send a text message for details....
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Indian Chai tea becomes a soft drink
Marketing and distribution company Spring Fine Foods has brought out Indian Chai Tea in a soft drink format. The lightly sparkling drink consists of a blend of fruit and tea in peach, banana, lemon and grapefruit flavours. Currently in...
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Tetley keeps heart after ASA rebuke
Mary Carmichael Tetley has pledged to continue to promote tea's health benefits despite rulings this week by advertising watchdogs that its latest marketing campaign was "misleading". Marketing and development director Nick Kilby said he...
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Petcare bites back for Nestlé
Nestlé has seen confectionery sales decline over the last nine months while total turnover rose 6% on the back of its $10.3bn acquisition of US petcare group Ralston Purina.To September 30, the maker of Nescafé and Häagen-Dazs ice cream said...
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Tea ads brew up trouble
Tetley has landed itself in hot water with advertising watchdogs for making ambiguous claims on the health benefits of tea.The Advertising Standards Agency has upheld a complaint from the Food Commission concerning two posters from Tetley’s...
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Director Murphy takes tea with Twinings
Paul Murphy will become Twinings commercial director from December 2 as the company gears up for the launch of a £3m brand support campaign in the New Year. The campaign will include sampling, door drops and multi-media advertising as well as...
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ABF beverages buy includes Ovaltine
Associated British Foods surprised the City with a £171m deal to buy Ovaltine and a clutch of other hot beverage brands from Novartis. The brands will combine with ABF's Twinings tea operation to create a £350m international hot beverages...
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Green light at Twinings
Twinings is refreshing its green tea offering with an updated pack design and two new products. The newcomers, Early Grey Green Tea and a Green Tea Selection pack, are the first product extensions since the Twinings green range was launched three...
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The Acid Test
>>consumers and buyers give their views on the latest launchesShannon’s irish coffeeFrom: Saint Brendan’s Irish coffee fans are the target of this whiskey-based drink designed to be merchandised in the cream...
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The Acid Test
>>consumers and buyers give their views on the latest launchesKidz-TFrom: Clipper TeasClipper is aiming to draw kids to the hot beverage category with this banana flavour tea. The company claims 93% of the...
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The older get wiser
What do elderly people do with their time? Play bowls? Go to tea dances? Perhaps. But the answer's also to be found at the major multiples' agms where most of the audience are white haired, shrewd operators.A visit to the annual general meetings...
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Tea is a triumph of style and substance
It's out with the old for tea advertisers, but will the new look attract a fresh generation? Lisa Riley reports It's been an exciting if turbulent year for the tea market, which is experiencing something of a style renaissance. The New Year saw...
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Somerfield
Somerfield is extending two experiments, 24 hour trading and in store coffee bars. On July 18 three more stores will join the New Invention outlet in Willenhall, West Midlands and trade throughout the night Bristol, Dulwich and Birmingham. The...