All Hot beverages articles – Page 55
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Company Profile Mangajo
Launching a tea-based chilled drink in a country that stalwartly regards tea as something that should only be served hot doesn't seem like the most sensible approach for a start-up company. And indeed, in its early years green tea drink company...
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Campaign trail: Taylors of Harrogate
Taylors of Harrogate has turned the spotlight on its Yorkshire Tea brand in the latest burst of TV advertising for the range. Due to hit the small screen from 21 October, the ad focuses on the brand's newly-launched marmalade cake and...
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Spotlight: Drink Me Chai aims to create exciting category
Drink Me Chai is carving a new niche in the hot beverages market. Although it is positioned in the malt and instant hot beverage fixture, MD Amanda Hamilton believes it is creating an exciting category "which is a hybrid between tea and coffee...
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Competition brewing in hot beverage aisles
Kenco grabbed top spot last weekend with 25% of promotional activity in the top five hot beverages chart roundly beating Tetley, in second place with 19%. But it is Nescafé that once again takes the plaudits in the year-to-date chart with a...
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Premium values are brewing
Starbucks has done the coffee market a favour. Consumers now want the same standard of coffee at home and are rushing out to buy pod coffee machines such as Nescafé's Dolce Gusto, Douwe Egberts' Senseo and Kenco's Tassimo.As a result roast and...
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Campaign trail: Nestlé turned the spotlight on its Nescafé Collection
Nescafé Budget: £2.7m Manufacturer: Nestlé Nestlé turned the spotlight on its Nescafé Collection brand with a £2.7m marketing push in March. The six-month campaign drew an analogy between taste and music, and press and poster...
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Speciality coffee
Roast and ground coffee suppliers are laughing as consumers become more discerning and prepared to pay more. "Consumers are becoming more passionate and educated about coffee, actively seeking out premium quality," says David Rogers, sales and...
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Trends & Developments
?Percol rushed the first Guatemalan coffee crop down the mountains in June this year to market it as a coffee equivalent to Beaujolais Nouveau. The Fairtrade and organic brand's New Harvest Guatemala uses Arabica beans grown at an altitude of...
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green tea thrives as a healthy proposition
Consumers are taking on board the health benefits of green tea, and this sector has grown by 11.6% to £11.6m [Nielsen MAT w/e 30 June 2007]. "Green tea continues to grow," says Waitrose's Michael Simpson-Jones. "I believe the interest...
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A new meaning for instant
Instant coffee still represents a huge portion of the UK's hot beverages market with a 44% share, but value sales dropped 0.6% last year according to TNS [w/e 17 June 2007], as consumers traded up to premium, non-instant...
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Soundbites
?"Hundreds of cups of Clipper Green tea are consumed every minute at the moment, a phenomenal figure compared with a few years ago. We think the switch is due to lifestyle changes, greater choice in the stores and the fact that diet and...
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Speciality tea
Speciality teas such as Earl Grey, Assam and English Breakfast continue to do well as consumers trade up to more premium options. The sector is worth £48m and has grown 9.2% [Nielsen MAT w/e 30 June 2007]. Twinings is a star performer in...
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Booker's economy lines hit £2m sales
Booker is hailing the launch of its Euro Shopper economy range as a success after hitting the £2m sales mark in just two months.The range, which was launched in July, consists of 30 products such as Jaffa Cakes, tea bags and coffee. It...
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Lipton unveils its Rainforest Alliance tea
A Rainforest Alliance- certified tea has joined Unilever's Lipton portfolio in a move to stamp its authority on the ethical tea market. Lipton Kericho Estate Tea comes from Unilever's tea holdings in Kericho, Kenya. It has been...
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campaign trail - A new £1.6m TV ad campaign for Mars confectionery brand Twix
A new £1.6m TV ad campaign for Mars confectionery brand Twix aims to position it as the perfect tea break snack. Breaking this week, the activity forms part of a £3m campaign and features the strapline 'Twix. Two great tasting bars. Happy together'...
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Major increase in coffee intolerance
Coffee intolerance rates have more doubled in the past four years, according to new research. Five per cent of the population now suffer health problems after drinking coffee compared with 2% in 2003, said food intolerance testing company Yorktest....
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100% organic tea on the go
A new soft-drink manufacturer has claimed to have launched the UK's first 100% ready-to-drink green and white tea, brewed straight from organic leaves.Kenzai Europe's Organic Green Tea and Organic White Tea come in 330ml glass bottles...