All Hot beverages articles – Page 68
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News
I drink at least four cups of coffee per day, black with no
The packaging is perfect; elegant bottles (which incidentally have an amazing non drip pouring capability) that would look great a few sizes smaller co-habiting a presentation box with some coffee beans and a grinder. How many weeks until Christmas?...
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News
Hot can gets out of hand
Nestlé has lost control of trials of its new self-heating, ready-to-drink can of Nescafé Original as supermarkets nationwide snap up supplies. The trials of Nestlé's new Hot when you Want' coffee were originally intended to be limited to retail...
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News
Nescafé is given a £10m pick-me-up
Simon Mowbray Nestlé is to back the relaunch of its flagging Nescafé Original instant coffee brand with a £10m marketing campaign. The massive support means total spending on the revamp could now top £30m. Most of that sum has already been spent...
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M&S Café Revive goes into packs
Marks and Spencer is looking to build on the success of its instore café concept Café Revive with the launch of retail packs of coffee under the same brand. Made from Arabica beans ground at ultra cool temperatures within minutes of roasting,...
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Entenmann's returns to the coffee shop
Entenmann's will continue to push its products into a wider variety of eating occasion next month with a launch and a redesign. It will introduce a new range of premium Café-Style Muffins which are targeted at snackers particularly at tea or...
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Twinings drops in
Twinings has embarked on a 250,000 household sampling drop for its teabags. The company has enlisted the services of the Leaflet Company to deliver the samples to tea lovers and "expand their repertoire of preferred brews". Using Twinings customer...
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News
Green tea and lime give an instant Lift
Instant fruit tea brand Lift has welcomed a new variety to its stable with the launch of Instant Green Tea & Lime. Marketing manager Steve Richards said green tea was the fastest growing sector in the tea market, with an increase of 200% year on...
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News
Percol Rocket Fuel ground coffee and tea bags from Food Bran
Rsp: £1.49 for a 125g pouch of ground coffee and £1.29 for 50g pouch of 20 teabags Why will it sell? These caffeine packed drinks in jazzy, resealable pouches are designed for daytime stimulation. It is just the kind of product that would appeal…
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News
The hot beverage market consists of tea, instant coffee, gro
In the 52 weeks to June 24, 2001, the total market saw a year-on-year decline of 1.4% in value, tea being the main loser as buyers move out of the market. This goes against the general trend in packaged groceries which saw a rise in value. ...
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NPD: heads froth with refreshing innovation
From infusions and iced tea to speciality instants and high caffeine offerings... The better-for-you factor is one of the key motivators in the rush of new products to the marketplace. Ingredients with health-giving benefits, vibrant packaging and...
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A provocative £5m advertising campaign for Nescafé Gold Blen
KP introduces animated heroes Sid and Alfie this week as frontmen in new advertising for its its Skips brand. They battle the evil forces of the Wizard of Stodge. TV ads for Wrigley's Orbit tooth-whitening variant White broke last week. The new...
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Category Report
Brandwatch Mintel category report: Hot beverages get a cold
The market for hot beverages suffered a significant decline over the last decade. Household consumption of tea and other hot beverages fell by 30% in the case of tea and 17% for coffee, while consumption of hot chocolate and branded food drinks has...
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Training: Tetley folk tie up with Teesside university for a
Senior and middle managers have been sent back to the classroom at Tetley Tea's flagship factory in Eaglescliffe. Tetley called in the University of Teesside to give 30 senior staff a refresher course in subjects ranging from food safety to quality...
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Category Report
Brandwatch Mintel category report: Cakes: wrapped comes to t
The cakes market is showing a surge of great activity through its realignment away from the tea table and into the snack box. Mintel's research shows overall growth will be driven by the wrapped cakes sector at the expense of the unwrapped sector,...
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Tetley puts heart into health push
Tetley Tea has teamed up with the British Heart Foundation to run an on-pack Healthier Folk Campaign' promotion. The initiative timed to coincide with the BHF's fortieth anniversary aims to raise £200,000 for the charity. A special gold...
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Haiti at Waitrose
A Haitian liqueur is beginning to make inroads in the UK off-trade. Toussaint Dry coffee liqueur first became available in leading London on-trade accounts and its UK agent InSpirit has now negotiated a listing for it in 54 Waitrose outlets. The...
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Walkers is launching limited edition six-pack Bolognese flav
Consumers can win a sports car in a summer on-pack promotion for Findus' lasagne and macaroni pasta ready meal range. Dragonfly Teas has added Moroccan Mint and Moonlight Jasmine to its organic portfolio. Marlow Foods has brought out Quorn...
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Two for tea
Speciality tea and coffee company, Twinings, has made two appointments to its marketing team. Kathryn Gorin has become product manager responsible for the new product development and marketing of the Twinings speciality tea and gift ranges. She...
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Food Marketing Institute conference Chicago: quick and healt
Health and convenience was key at FMI, although there were still the plethora of soft drinks and indulgent products for the less svelte American shopper. Nestlé showed Frothé, an instant coffee drink in flavours which included caramel cappuccino,...
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News
First impressions: Kenco Rappor stick packs
Kraft Foods is hoping its Kenco Rappor stick pack will attract young people into coffee. Dan Burman is client services director for Leamington Spa based new media agency Big Picture Interactive. Coffee sticks are not a new idea, but I've found...