Iced coffee

Value sales of chilled tea and coffee in food to go have surged by 39.6%, adding £54.3m to the cold drinks to go category.

The vast majority (90%) of that growth has come from cold coffee drinks, driven by coffee shop NPD such as flavoured frappés and nitro coffees [Kantar Worldpanel 52 w/e 9 September 2018].

The trend was further boosted by the long hot summer this year, as many consumers swapped their hot coffee and tea purchases in-store and out of home to a colder variant, driving up frequency of purchase (27.7%) and volumes per trip (30.5%) [Kantar Worldpanel].