The Tetley Tea Folk are back on pack for the first time in a decade as part of a new push to attract younger consumers.

The updated Tetley range, rolling out now, features a modernised version of Gaffer and the other Tea Folk, who take centre stage in the £10m campaign - the biggest push for the Tata Global Beverages-owned brand in 10 years.

Based on a new “Make Time, Make Tetley” strapline, the campaign marked the start of a new marketing message based on the idea of sharing.

“We will be all about sharing special tea moments with others,” said customer marketing controller Simon Attfield.

The push kicks off next month with a new TV ad.

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