All Household articles – Page 33
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Energizer: it's what's inside
A second wave of marketing support for Energizer's Ultimate Lithium battery begins this month. New creatives, called 'It's what's inside that counts', flag up the battery's strong performance in high-drain products, such as MP3 players...
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In Brief: Innocent Addition; Surf gets cool; Kit Kat for Big Bro; Brazils all year; Ethical loo paper; Filtration debut
Innocent Drinks has added a new summer recipe, Cherries & Strawberries, to its smoothies portfolio. The drink will be available from June to September in Sainsbury, Waitrose, Somerfield, Budgens and independent stores, priced...
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Hit or Miss? - Persil with Freshness of Comfort
How one of last year's launches is faring. The launch of Persil with Freshness of Comfort last year united two of the biggest brands in laundry - Persil and Comfort. At the time of launch,...
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Team Talk: Persil Gel
Meet the persil gel launch personnel. The team behind the launch of laundry product Persil Gel Tablets are not afraid to roll up their sleeves and get stuck in. The team of six at Unilever UK worked for more than a year on...
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Let's have a look at the scores for the d'Or
Wall's Carte d'Or is the jewel in the crown of the premium ice cream sector. But the luxury ice cream sector has taken a bruising with sales of Häagen-Dazs multi-portion down 5%The premium ice cream sector is a good place to be,...
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Three sheets are better than two
SCA Hygiene Products is showing that when it comes to toilet paper, three sheets are better than two, with the development of Triple Velvet.The first SCA launch since Double Velvet in 2004, the toilet paper has a special dimpled middle layer...
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P&G extends Fairy brand into fabric softener
Procter & Gamble is to strengthen its non-biological laundry brand, Fairy, with its first move into the fabric softener category.Fairy fabric softener will be listed in stores from Monday (January 9) in a 750ml bottle of concentrate as...
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All’s gel that cleans well
Persil is pushing growth in the laundry market next year with a combined gel and tablet format, in an attempt to stop the decline in the washing tablet market.In the company’s biggest innovation since the launch of Persil tablets in...
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All’s gel that cleans well
Persil is pushing growth in the laundry market next year with a combined gel and tablet format, in an attempt to stop the decline in the washing tablet market.In the company’s biggest innovation since the launch of Persil tablets in...
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Unlimited luxuriating
Häagen-Dazs is introducing limited edition flavours which will be changed every six months as it tries to carve out more freezer space for innovations against heavily promoted rival brands.The concept kicks off this month with Chocolate Cherry...
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One stop shop for toilet tissue
Toilet roll with cleansing balm is designed to appeal to young women. Lotus Freshness is Georgia-Pacific’s first super-premium toilet paper launched under the Lotus brand in the UK.The product contains a dermatologically tested gentle cleansing...
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Knock-knocking on heaven’s door
Suppliers tend to think of foodservice as a holy grail. But it isn’t that simple, says Siân HarringtonIt’s not uncommon to hear suppliers talking about foodservice as if it were a fairy godmother ready to deliver them from those...
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On the campaign trail: No excuse needed’ for skinny cow… Persil says dirt is good… Maltesers bounces through traffic… Vimto’s shlurple the purple
'No excuse needed’ for skinny cow… Persil says dirt is good… Maltesers bounces through traffic… Vimto’s shlurple the purple… Skinny Cow Budget: part of a £1m spend Manufacturer: Richmond Ice...
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Cadbury plans to fulfil dreams
Cadbury Trebor Bassett plans to play fairy godmother to consumers by attempting to make their wishes come true.In the latest phase of activity from CTB to celebrate the centenary of its Dairy Milk brand, the chocolate giant has launched an...
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Lotus position in paper tissue
Georgia-Pacific will launch an assault on the household paper market next month with tissues, toilet rolls and other innovations under the Lotus brand.Four new products arrive in stores in April, promising new solutions for household and...
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To sleep, perchance
Lenor has launched a fabric conditioner which aims to make sheets smell sweet and help consumers sleep through progressive fragrance-release.Lenor Sleep Sensations is the latest fabric conditioner variant from Procter & Gamble and contains...
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Cif spawns tough new generation
Unilever UK Home and Personal Care is bidding to clean up sales with a raft of new launches under its household cleaning brand Cif.It is bringing out three new lines in February including Cif Power Cream Spray in both kitchen and bathroom...
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the good fairy
Procter & Gamble is working with Make-A-Wish foundation – a charity that turns the wishes of children with life-threatening illnesses into reality – to raise £100,000.Fairy Liquid will encourage consumers to take part in a Fairy ‘Dishes for...
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Foreign Focus
>>What's new overseas?Product: Febreze ScentstoriesCompany: Procter & GambleCountry: the USThis new product from Procter & Gamble is perhaps the most novel product we have seen in a long time, and...
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Team talk: Persil
>>Q& A with jay liwanag, persil brand managerThe Persil marketing team at Lever Fabergé has to work hard to keep a tight grip on the brand’s 30% share of the laundry market.Persil brand manager Jay Liwanag says that Persil...