All Household articles – Page 33
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When puppy love runs out
A spat or the start of a fightback by brands feeling the squeeze? Liz Hamson reports on the Andrex-Sainsbury price dispute A fortnight ago, Kimberly-Clark was getting ready to pop the champagne corks. Its marketing team, headed by Joe Bromilow,...
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Reckitt to launch new products
Dettol and Lemsip maker Reckitt Benckiser will be launching a raft of new products into the UK this year under the Vanish, Calgonit, Veet and Airwick brands.Reckitt posted a 9% rise in pre-tax profit to £545m on sales up 3% to 3.5bn. But...
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Velvet's new bottom line tactic
Mary Carmichael Naked bottoms of all ages are the focus of a new £15m marketing campaign for Velvet toilet tissue, which encourages consumers to Love your bum'. It is the first time adult posteriors have featured in advertising for any...
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Reckitt warns on fake Dettol product
Reckitt Benckiser has warned that counterfeit 500ml bottles of Dettol are being supplied to a limited number of wholesalers and retailers in the UK.Reckitt warned that using the fake Dettol could be harmful to consumers due to the presence...
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Hit or Miss?
Thorntons may have bitten off more than it can chew with last year’s launch of its premium ice cream tubs. Taking on established names such as Ben & Jerry’s and Häagen-Dazs has proved an uphill struggle for the high street retailer, which hoped to...
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Petcare bites back for Nestlé
Nestlé has seen confectionery sales decline over the last nine months while total turnover rose 6% on the back of its $10.3bn acquisition of US petcare group Ralston Purina.To September 30, the maker of Nescafé and Häagen-Dazs ice cream said...
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Hit or miss? Persil Black Velvet
Brand owner Lever Faberge does not seem enthusiastic about the peformance of Persil Black Velvet, but perhaps it should be, because at least one of the major multiles has been impressed enough to launch a me-too version.A Sainsbury spokesman...
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Thirty years of that pup
Kimberly-Clark is offering Andrex customers the chance to win thousands of prizes in an on-pack promotion to celebrate 30 years of the brand's iconic puppy. Rolling out to stores now until the end of December, the Finders Keepers promotion features...
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Unbeatable is humbled
Simon Mowbray Procter & Gamble has landed rival Lever Fabergé ©n hot water with advertising watchdogs after complaining that an ad for Persil failed to prove whiter than white. The Advertising Standards Authority this week upheld complaints...
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Persil Crease Release Tablets the brand's fourth tablet v
Containing an added ingredient a smoothing softener to make ironing easier the tablets brought another added value product to the laundry detergent fixture and went head to head with Procter & Gamble's Bold 2 in 1. A £5m support launchpad...
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Ariel 1.1kg 3 for 2 Gondola end Morrisons
Ariel Tablets 32 Price promotion £2.41 Gondola end Sainsbury Carlsberg 4 x 500ml 2 for £5 Floor stack Morrisons Coca-Cola 2l 2 for £2.09 ...
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Feast For The Thai's
They are calling it the battle of Bangkok. Carrefour and Tesco Lotus are slugging it out with supercentres in malls directly opposite each other on Rama IV Road, one of the Thai capital's busiet thoroughfares.And while, predictably, neither...
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Tesco is forced to defend its trading policies to minister
Elaine Watson Tesco has defended its trading practices in Thailand after another round of meetings with government officials. Executives from Tesco Lotus and Makro met Thai deputy commerce minister Newin Chidchob on Wednesday to give...
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ORIGINAL APPROACH
Every year we re-run the original shopping list on one occasion, and the fifth repeat showed the see-sawing changes. Back in 1997 Ariel Automatic was £2.49 a pack. Now it ranges between £2.38 and £2.99, and it has lost weight 1.1kg instead of...
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McLelland: Safe Sex Dangerous Cheese
Created by: Levy McCallum Launched: August 2001 McLelland did a Häagen-Dazs on its cheddar range here, bringing a touch of sexy sophistication to the cheese world. The more familiar happy families, genial country folk and cartoon characters were...
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New Persil capsules: Take us to your laundry
Created by: J Walter Thompson Launched: May 2001 Laundry advertising traditionally focused on overworked mothers fussing about their whites saw a change of tack with this £9m ad series. A black background, a catchy Telstar backing track and...
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1 PERSIL CAPSULES
LEVER FABERGé Persil in round liquid portion pack capsules, in 20's and 40's at rsp £2.99 and £5.39 respectively. Introduced: May 2001. Sales: £30m brand value, growing at £1.85m monthly average. Packaging features: curved cardboard pack ...
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Sword is out to cut the x
The merger of Reckitt Benckiser household cleaning brands Dettol and Dettox is to get under way in June, with the Dettox products changing their names to come under the Dettol umbrella. The aim is to make the change gradual so as not to confuse...
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£20m refurb for Persil icon
Lever Fabergé is giving icon brand Persil a record £20m makeover this year. The cash will be spent on a new packaging design to make the brand stand out on shelf and a marketing campaign encompassing TV, radio and press ads, instore events and...