All Household articles – Page 34
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EGL cleans up in acquisition
Fairy sponges, scourers and clothes licensed distributor EGL Homecare says its latest acquisition makes it the UK's biggest washing-up brand. The own label and branded manufacturer has bought the assets of the John Cotton Abrasives division from...
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P&G's swipe
Procter & Gamble looks set to add wet wipes to its Swiffer disposable duster range later this year. P&G would not confirm the move, but it is thought to be a bid to dent the Pledge and Dettol brands' dominance of the wipes sector and offset poor...
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Robert Neal
Senior trading controller, Spar The trend in the toilet tissuemarket is towards premium and we have upgraded our own label range this year. We've pursued a policy of not promoting market leader Andrex or newly launched Charmin, instead,...
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The household cleaners market has experienced more than 1% v
Wipes continue to prove popular with consumers because of their convenience, and the sector is driving growth in the surface cleaner and window cleaner segments. Domestos wipes are just outside the top 20 and growing by almost 40%, suggesting that...
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The Advertising Standards Authority has upheld Safeway's com
A Tesco Lotus supermarket in Bangkok was damaged when an anti-tank rocket hit a nearby building. Police are investigating the possibility the rocket was fired at Tesco Farmers are paying to promote milk throughout the festive season with a series...
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Listerine's tooth fairy flies instore for a free trial
A free trial programme for Tartar Control Listerine is running in major retailers until the end of the year. Borrowing the brand’s ad strapline Fight the tooth fairy’, consumers are encouraged to buy a 250ml bottle of the antiseptic mouthwash …
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Cleaning clout of Fairy goes into scourers and sponges
Hands that do dishes are to get new help with the washing up as the famous Fairy brand is extended into sponges and scourers. The 41-year-old brand, synonymous with washing up liquid and protecting housewives' hands, has three products in the...
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Persil Black Velvet fills black hole in UK laundry
Lever Fabergé is bringing out Persil Black Velvet, a liquid detergent for dark clothes, to fill one of the few gaps left in the UK laundry market. The new liquid, which is a main wash biological detergent, will be on shelves next week. It has...
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Inside Soap surfs the celeb scene
Attic Futura is pulling out all the stops to raise the profile of its Inside Soap magazine. The title is hosting a celebrity party to toast the winners of the Inside Soap Awards 2001 and, to make the most of media coverage, has hired a public...
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Brandwatch profile: toilet tissue, kitchen towels
Top toilet tissue and kitchen towels by media £k Jul 00 - Jun 01 Total Press Radio Outdoor TV Direct Mail Total ...
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The Grocer star products: the right stuff?
Which of this years' new arrivals looks as if they're getting it right asks Karen Dempsey A long-term battle between Unilever and P&G over their recent Persil Capsules and Ariel Liqui-tabs laundry products is now under way. These are just two of...
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Non-food brands: Overhaul for Andrex
Kimberly-Clark is aiming to shake up the market with a major overhaul of its Andrex toilet tissue brand. The thickness of the toilet rolls will be increased by 18% and prices slashed by 14% to reflect the change. A four-pack will fall from an rsp...
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Domestos doubles up
Lever Fabergé is extending its Domestos range to include a new double-barrelled, two- layer, all-purpose household cleaner: Domestos Bi-Actif. And it is backing the new boy's launch with £3m. The top layer of Bi-Actif is aimed at removing stubborn...
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Brandwatch profile: washing detergent
Top 15 brands advertised (by media) £k Mar '00 - Feb '01 Total Press Radio Outdoor TV Total 36,956 ...
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Müller plans sky high sales as its summer of love theme take
Yogurt brand leader Müller plans to do to yogurt's image what Häagen-Dazs did to ice cream's in a new umbrella campaign for its brands. It has just revealed the first ad in a £10m series across its product portfolio this week and it's rather...
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Sniffing around shelves
Lever Brothers is encouraging shoppers to sample the fragrance of Surf Washing Tablets before they buy in a point of purchase squeeze and sniff' promotion. A device called Poparama' from The Aroma Company is integrated into on-shelf trays...
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Andrex's canine defence is promotion full of beans
The latest puppy promotion for Andrex will be let off its lead in the middle of this month. The Andrex Mini Bean Puppies can be won from mid May to August by collecting six tokens from promotional packs plus £2.50 per puppy. There are four to...
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Storewatch promotrack: key brand activity in the big four
Andrex wipes out the competition as domestic matters dominate The brand chart has witnessed dramatic changes with one of seven new entries Andrex shooting straight in at number one with the use of gondola ends, off fixture displays and...
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Brandwatch profile: ice cream
Top 15 brands advertised (by media) £k Jan '00 - Dec '00 Total Press Cinema Radio Outdoor TV Total 20,308 2,634 ...
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Cif looks to clean up
Lever Fabergé is expanding its cleaning products portfolio with two launches and is spraying a total of £4.5m in marketing support behind them. Cif Glass and Window Wipes, the first new product under the brand's international name, are supported...