All Household articles – Page 31
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Grot-busting bleach launch
Unilever is boosting its Domestos portfolio with a 'grotbusting' bleach, backed with a £2m ad campaign.Domestos Grotbuster, available next month, is a super-thick bleach designed to cling to dirt on hard-to-reach surfaces. It comes in a...
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Ecover checks its ecological sustainability
Ecover is to measure the ecological impact of three of its key products in a move that will go further than any other eco-scheme, the company has claimed.It has kicked off a project with environmental consultants Best Foot Forward to...
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Just-washed smell for up to a month
Unilever is ploughing £3m into promoting new "fresh release" technology for Persil that gives clothes a just-washed smell for up to four weeks.New formulations are rolling out across Persil powders and gel tablets that contain...
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Andrex in bid to trademark kids' brand
Andrex is eyeing the children's tissue market with plans to take on rival Procter & Gamble's Kandoo kids' brand.Brand owner Kimberly-Clark has applied to register Andrex Kids as a trademark in the UK, with products such as moist and...
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Reckitt Benckiser's trio cleans up in household
Reckitt Benckiser has started 2008 with a major push on its household brands, taking no fewer than three spots in the top five household category chart last weekend.Air Wick clinched first place with 25% of activity, primarily focused on...
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Smart innovations enter the dishwashing cycle
One third of households now own a dishwasher, according to Waterwise. It therefore comes as little surprise that Finish Auto dishwash continues to beat Fairy Hand dishwash into second place in the household cleaning market. However, industry...
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Bold approach to cleaning up in the household aisles
Bold took first place in the household category last weekend with 29% of total recorded activity, 11 points ahead of the year's overall category leader Persil, which was pushed down into third. Bold was on offer in Morrisons and Tesco...
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Energizer wipes up the last Wet Ones
Energizer Personal Care has cleaned up on the global rights to Wet Ones personal wipes with the acquisition of the brand in the UK and Ireland from Jeyes Group. The deal means Energizer now owns the brand all over the world. Jeyes, which...
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Ecover bids to clean up in personal care sector
Ecover is launching into the personal care market in a move to fuel growth as the sector's giants ramp up environmentally driven innovation. In a two-pronged strategy it will introduce a four-strong range of shampoos, soaps and shower...
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Lean, mean and green
As MD of Ecover, Mick Bremans heads a business that prides itself on being one of the original - and most credible - of the green brands. Set to report sales of £50m this year, half of which will come from the UK, the Belgian ecological cleaning...
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Campaign trail: Persil has joined forces with kids' cartoon Mr Men
Persil has joined forces with kids' cartoon Mr Men in a new £3.5m TV campaign and on-pack promotion to highlight the brand message 'Dirt is Good'. The ad, which breaks next week, features Mr Tickle, Mr Bump and Mr Strong playing messy...
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Velvet teaches children to make green choices
Velvet has become the first toilet tissue brand to feature the logo of wildlife charity WWF and is now preparing to launch a three- month environmental campaign in partnership with the charity to educate kids about green issues. New-look...
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Luxury liqueur for the lounge
The classic lounge bar is the inspiration behind Grand Marnier's latest Cordon Rouge limited-edition bottle. Featuring luxurious velvet, leather and metal, the new red bottle is the fifth in the annual series. It has been designed to evoke the...
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Eco-detergent: will it wash this time?
It should be an obvious move. Consumers think clogging up the environment with chemicals is a bad idea and just about every fmcg market is looking for greener alternatives. Yet eco-friendly laundry detergents are a tiny niche.
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Reckitt tries again at eco detergent
Reckitt Benckiser, manufacturer of Vanish, Cillit Bang and Dettol, is preparing to launch an eco-friendly washing powder. The detergent, provisionally called VO, is heading for the market four years after Reckitt axed its environmental range of...
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Longer Lasting roll reduces footprint
Andrex is the first toilet paper brand to claim a reduced carbon footprint with Andrex Longer Lasting, launched this month.The white roll has 50% more tissue than regular Andrex and uses less pulp and fibre. The new packaging...
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Essential oils added to Surf
Essential oils are being used in Unilever UK's relaunched Surf range. Surf with Essential Oils will hit shelves in July, supported by a comprehensive marketing campaign, including TV, outdoor and press ads. The launch also...
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Ariel and Robinsons net share of space for offers
British strawberries, Ariel and Robinsons all feature in space promotions in our latest survey, which can only signify one thing - Wimbledon has started.Robinsons Fruit & Barley squashes were on promotion in all five retailers at the...
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Persil cleans up in the household marketplace
Persil continues to dominate both the fabric care sub-category and the overall household category. With offers across four of the five retailers surveyed last weekend, the brand accounted for 37% of overall space.