All Household articles – Page 27
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News
Charmin’s new identity backed by £10m spend
The pope may be Catholic, but it seems bears no longer head into the woods to do their business or at last the Charmin bear doesn't. SCA is replacing it with a koala in a £10m overhaul that will also see the toilet paper rebranded as Cushelle.
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NewsProcter & Gamble snaps up Sara Lee's Ambi Pur
Procter & Gamble has agreed the €320m (£289m) acquisition of air freshener Ambi Pur from the Sara Lee Company.
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Cornish Rattler turned into drink for surfer dudes
Cider producer Healey's is revamping its Cornish Rattler Cyder brand to emphasise its surf culture provenance in preparation for national distribution next year.The new-look bottle, rolling out in February, will feature the silhouette of...
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Andrex rolls out seasonal toilet paper
Kimberly-Clark is introducing Christmas designs on its Andrex toilet rolls for the first time.The Winter Collection, in four-roll packs (rsp: £2.20), comes in completely clear packaging another first for the brand with six different...
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Unilever axes Persil washing up liquid as it cuts SKUs 40%
Unilever has ditched Persil washing up liquid as part of its strategy to cut 40% of its SKUs by the end of the year. Customer services director Simon Bailey said it was on schedule with the rationalisation programme first revealed by The...
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Ecover concentrates on improving sales
Struggling household brand Ecover is locking horns with Unilever and P&G with its debut concentrated laundry cleaner.The bio and non-bio concentrates (rsp: £5.69) have been on trial at Waitrose and Ocado for three months but will be...
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News
Twilight conditioner joins Surf detergent
Unilever hopes to repeat the success of Surf Twilight Sensations with the £5.3m launch of fabric conditioner version Comfort Twilight Sensations.The two scented liquid concentrates, Jasmine & Black Gardenia and Vanilla & Black...
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NewsSales of eco-friendly household goods slide in recession
Sales of eco-friendly household products are plummeting as cash-strapped shoppers look to cut bills, TNS figures have revealed. Volumes of recycled toilet roll slumped 18.2% in the 52 weeks to 6 September compared with last year, while...
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Exhilarating! Clothes with a fruity twist
Unilever is targeting "sensory junkies" with a fruit and flower-scented range of Comfort fabric conditioner concentrates backed by a £4m marketing spend.,...
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NewsReckitt keeps on upward track with 8% quarterly sales hike
Sales at household goods giant Reckitt Benckiser rose by 8% in the past three months, the Dettol and Cillit Bang maker has announced.
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News
Persil Naturals debut to mix scent with skincare
Unilever is launching a premium detergent range that it claims brings fragrance to the skin-kind laundry market for the first time.The debut of Persil Naturals, which will be backed by a £11.7m marketing push, will be the company's biggest...
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News
Persil Naturals debut to mix scent with skincare
Unilever is launching a premium detergent range that it claims brings fragrance to the skin-kind laundry market for the first time. The debut of Persil Naturals, which will be backed by a £11.7m marketing push, will be the company's biggest...
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News
Recycled foil line rolls in from Baco
The maker of BacoFoil has launched a 100%-recycled version of the roll to meet demand from green shoppers. BacoFoil 100% Recycled consists of foil that has been made from recycled aluminium foil, water-based ink on the packaging and a cutter...
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News
Ecover turns up the power to clean like petrochemical rivals
Ecover has relaunched its eco-friendly surface cleaning range with a more powerful natural ingredient that it claims will make it as effective as petrochemical-based brands such as Cillit Bang and Mr Muscle.The ecological cleaning brand said...
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News
Surf ventures into Twilight zone with new scented range
Surf has raised the stakes in fragranced laundry products with a new range that looks premium - but still retains the brand's value credentials.Twilight Sensations, which hits shelves next week, comes in jasmine & black gardenia and vanilla...
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NewsGovernment's credit insurance scheme blasted as 'worthless'
A major credit insurer has pulled out of the Government's trade credit relief scheme announced in last month's budget. In a letter to policyholders seen by The Grocer, Bob Lilley, MD of broker Credit Indemnity and Financial Services (CIFS),...
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News
Buster soars while big rivals slump
Upstart brand Buster is enjoying strong sales growth while its big rivals flounder, new TNS data reveals.Household cleaning brand Buster, made by Challs International and relaunched last year with a new look, saw sales rise 18% to £8.3m in...