All Household articles – Page 25
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News
Focus On Household: Brands hone in on eco-friendly consumer need
While the biggest names in the sector - Procter & Gamble, Unilever and Reckitt Benckiser, for example - have made pledges to help the environment, some producers see environmental concerns as their raison d'être.
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Focus On Household: Probiotic Aggie gets help from good bacteria
"Many cleaning products are like using a sledgehammer to crack a nut," claims Aggie MacKenzie, star of Channel 4 TV series How Clean Is Your House?
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Comment & OpinionAd of the Week: Andrex's dog day afternoon is hard to absorb
There’s a fine line between cute and creepy. Just picture John Craven in a babydoll dress…
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NewsRetailers blast 'daft' crackers rules
Retailers are being forced to ask for ID from people buying Christmas crackers in order to avoid facing tough penalties.
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NewsAndrex puppy gets digital makeover
The Andrex puppy – one of the most enduring brand ambassadors in UK advertising – has been given a digital makeover.
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Analysis & FeaturesAcid Test: Rolo Potz
R&R is expecting Potz to plug a gap for a more everyday ice cream treat that can also rival premium tubs from the likes of Ben & Jerry’s through to Häagen-Dazs.
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NewsAcid Test: Method laundry detergent
Method promised a “laundry revolution” when it launched its first laundry detergent range in July, claiming the liquid was “eight times more concentrated than traditional detergents”.
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NewsGrocer 33: Half-price Häagen Dazs helps Morrisons
With the greatest number of items on promotion (15) Morrisons had the cheapest basket this week. Half-price Häagen Dazs and the cheapest pineapple (£1) helped it move three places up the table.
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NewsCampaign Trail: Winter ice cream enticement
Chocoholics are the focus of Häagen-Dazs marketing plans as it kicks off a £2m push for its chocolate ice creams. The Intensely Irresistible campaign launches on 13 September with another airing of the 'Ballet' TV ad, showing a couple sharing a...
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News
Lovetub launch gives sofa surfers a hot alternative to ice cream
Farmhouse Fare is taking on Häagen-Dazs and Ben & Jerry's this winter with a cheeky new range of sponge desserts that come in ice-cream style tubs but are designed to be heated and eaten hot.Lovetub puddings, which come in two...
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NewsLiquid Persil and Surf get big pack formats
Unilever is hoping to grow the concentrated liquid category in laundry with new bulk packs of its key brands and a £12m supporting campaign. It is introducing "big pack" versions of Persil Small and Mighty and Surf Small and Mighty this...
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NewsFocus On Batteries: Seizing power
A 150% hike in sales of Duracell rechargeable batteries through the grocery channel has taken a heavy toll on the take-up of its rivals’ products, reports Vince Bamford
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News
Focus On Batteries: Four to watch
Varta's V-Man Power Pack (rsp: £34.99) has been designed to extend the battery-life of high-drain gadgets, and act as a back-up power source for use on-the-go.
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Focus On Batteries: Stock your batteries wisely
Suppliers have been redesigning packaging to help consumers choose the right type of batteries, and merchandising also has a big role to play in ensuring confused shoppers don't go home empty-handed.
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Focus On Batteries: Duracell gets inside social media and the gaming market
Duracell and Energizer have both reduced their ad spend in the past year [52w/e 30 June 2010].
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News
Focus On Batteries: Button cells power 3D TV specs
With just a 2% share of the overall batteries market, the specialist sub-sector may be small but it's punching way above its weight.
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Focus On Home Baking: Four to watch
Dr Oetker is hoping to replicate the success of its ready-mixed Shake It pancake batters with two new cake mixes Fairy Cake and Chocolate Fairy Cake.
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News
Sensory junkies get a new thrill
Unilever is adding a new variant to its Comfort intensely scented fabric conditioner line-up next month and says the range is close to hitting its target of £5m first-year sales.
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News
Aggie gets behind cleaning range using power of probiotics
They are better known for their associations with yoghurt, but probiotic bacteria are now being used in a new range of household cleaning products.The Aggie's Probiotic range fronted by How Clean Is Your House? presenter Aggie MacKenzie...
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News
Bin Buddy makes scents for smelly bins
A new powder-based bin deodoriser by household cleaning specialist Challs International could make smelly wheelie bins a thing of the past. Bin Buddy (rsp: £4.99 per 450g pack) is an odour-neutralising powder that also has a natural...