All Household articles – Page 25
-
NewsGovernment's credit insurance scheme blasted as 'worthless'
A major credit insurer has pulled out of the Government's trade credit relief scheme announced in last month's budget. In a letter to policyholders seen by The Grocer, Bob Lilley, MD of broker Credit Indemnity and Financial Services (CIFS),...
-
News
Buster soars while big rivals slump
Upstart brand Buster is enjoying strong sales growth while its big rivals flounder, new TNS data reveals.Household cleaning brand Buster, made by Challs International and relaunched last year with a new look, saw sales rise 18% to £8.3m in...
-
News
P&G extends its Bold and Daz ranges
A raft of innovations have been announced for flagship P&G laundry brands Bold and Daz.A gel variant of Bold 2in1 will be launched in May, in a bid to repeat the success of P&G's Ariel Excel Gel, which was introduced in September 2008. The...
-
News
Family day out offers for Persil's 100th
Persil is celebrating its 100th birthday with a £4m spend including a pack promotion and TV ads.The two-month push, being rolled out now, offers consumers two-for-one entry into some of the UK and Ireland's top family attractions including...
-
News
'Sexist' ad lifts Oven Pride's sales
Oven Pride claims sales have rocketed 100% since the brand's controversial TV campaign kicked off two weeks ago. The 'So easy, even a man can do it' strapline had prompted complaints to the Advertising Standards Authority of it being sexist,...
-
News
Three lines broaden Blacksticks appeal
Speciality cheesemaker Butlers is bringing out three new Blacksticks cheeses.From April, White, Silk and Velvet versions will join its existing Blacksticks Blue. Blacksticks White was similar to Blacksticks Blue but milder to appeal to a...
-
News
Reckitt Benckiser's Le Goff stands down
Reckitt Benckiser, the company behind Cillit Bang, Harpic, Vanish, Veet and Finish, has promoted senior vice president for developing markets Amedeo Fasano to executive vice president for supply chain. Fasano replaces Alain Le Goff, who is to...
-
News
SCA puts Plenty of support behind the renaming of Bounty
SCA is throwing £8m behind a rebranding of kitchen towel brand Bounty as Plenty.The new name is part of an agreement forged during SCA’s acquisition of the Bounty brand from P&G in 2007. The deal included the brand being renamed within a...
-
News
Ad of the Week: Andrex fakery is hardly a shock to the cistern
The Andrex puppy is unquestionably among the elite of animal advertising – alongside the PG Tips chimps, the Milka cow (did we ever find out why it was lilac?) and the sadly extinct Hofmeister bear, whose hatted head may now hang above the desk of...
-
News
Velvet invests £5m in promoting green Three Trees scheme
Swedish toilet roll producer SCA is ploughing £5m into its Velvet brand in the first quarter of this year to try and close the gap on market leader Andrex.The company is pushing its environmental credentials in an attempt to give it a point...
-
News
Alternative CV: Father Christmas, chief operating officer, Lapland Gift Solutions Inc
What's your nickname? The elves started calling me Captain Birdseye a few years ago and it's stuck. In Japan they call me Annual Gift Man.
Who was your first teenage crush and why? I always fancied the Tooth Fairy until she hooked up with that Easter Bunny idiot. But anyone in stockings is good with me. -
-
-
News
Persil and Comfort link with new movie
Unilever is ploughing £3.5m into promoting its Persil and Comfort laundry brands in the run-up to Christmas and linking up with Madagascar – Escape 2 Africa, a kids’ movie that hits cinemas in December. Hand puppets of the characters from the film...
-
News
Dettol fights bacteria and winter flu germs
Reckitt Benckiser has launched an audacious campaign to get people to do their spring cleaning in the autumn.
-
News
The greenest laundry cleaner yet from Ariel
Procter & Gamble is launching a version of Ariel that it claims cleans clothes effectively at temperatures as low as 15 degrees. The household goods giant is heralding Ariel Excel Gel as the biggest breakthrough to hit the £961m laundry category to...
-
News
Ariel unveils new cold-water gel
A cold-water washing detergent that is more effective than hot-water alternatives – that is the stunning claim being made by Procter & Gamble with the launch of its new Ariel Excel Gel.
-
News
Ad of the Week: Domestos calls in the Grotbuster
Unilever’s latest ruse to clean up in household goods is a triptych of ‘How to’ movies plugging the Domestos Grotbuster on Videojug (imagine a professionally shot, vaguely useful version of YouTube with far fewer users). Explicitly targeting female...
-
News
Harrods lists Tahira Ramadan calendar
Halal food company Tahira Foods has won a contract to supply Harrods with chocolate Ramadan calendars. Similar to a Christmas advent calendar, the Ramadan calendar contains 30 pieces of milk chocolate in a box decorated with Islamic...
-
News
A posher roll by Nouvelle
Eco-friendly toilet paper brand Nouvelle is ditching its original loo roll and replacing it with a soft variant to tap into growth in premium products.Brand-owner Georgia-Pacific is putting £2m behind the launch of Nouvelle Soft,...