All Household articles – Page 21
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News
Koala hugs up for grabs from loo roll brand
Toilet tissue brand Cushelle is rolling out an on-pack promotion offering shoppers the chance to win one of 10,000 huggable soft toy Koalas.
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NewsEnergizer rivals take charge as it resists promotional tactics
It's power down for battery brand Energizer, whose hard-nosed stance on promotions has left its sales trailing category leader Duracell. Energizer posted a 27.8% slump in value sales to £55.8m [SymphonyIRI 52w/e 21 May 2011] while main...
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News"S Budget" lines replace Spar Extra Value range
UK Spar stores will start selling the company’s successful European value range, “S Budget”, from the end of the month. The 33-strong economy range of everyday essentials, which includes chicken fillets, baked beans, energy drinks, bleach…
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News
Vileda’s 2-in-1 mop aims to kick the bucket
Vileda is launching an all-in-one mop with a built-in liquid container to eliminate the need for a bucket. The 1-2 Spray Mop system, which will be rolled out to supermarkets in September, features a refillable spray compartment on the...
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Profiles and QandAsWholesaler Spotlight: From the big screento the bathroom
SERT-MST wants to put the stars of the screen in bathrooms across the UK with its new line of licensed toiletries. But, as Elinor Zuke asks, are supermarkets ready for the Power Rangers?
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NewsIntroducing the air freshener that has a nose for nasty niffs
Reckitt Benckiser boffins have developed what they claim is the only air freshener with an electronic 'nose'. The Air Wick Odour Detect which is rolling out to retailers now couldn't tell if a smell was good or bad, admitted RB....
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NewsReckitt next to be linked with P&G approach
Reckitt Benckiser has been touted as a possible takeover target for US consumer goods giant Procter & Gamble. Shares in Reckitt, the maker of Dettol, Vanish and Nurofen, rose sharply yesterday amid speculation the company could be the subject of a £35bn bid.
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NewsE.coli crisis creates spike in sales of fruit & veg washes
Sales of sterilising tablets and fruit and vegetable washes have rocketed since Germany's E.coli outbreak. Sterilising brand Milton said sales of its sterilising fluid and tablets, commonly used to clean baby feeding products, had soared...
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News
P&G adds Paralympics to sponsorship roster
Ariel and Fairy brand owner P&G is to sponsor the London 2012 Paralympic Games. Following on from the company’s Proud Sponsor of Mums marketing push, P&G’s activity around the games will aim to recognise the achievements of the mothers of Paralympic athletes.
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NewsNPD fuels sales boost to settle Reckitt wobbles
Reckitt Benckiser has credited new products including Dettol No Touch soap and the wasabi-infused Strepsils Warm for robust sales growth in the past three months.
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News
Lidl to sell ‘high-end’ Royal china
Lidl is launching a set of fine-quality bone china to commemorate this month's Royal Wedding.The discounter has secured a deal with Royal Worcester to design the mug and plate, which will be decorated in the UK. The items will make Lidl...
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Analysis and FeaturesAcid Test: Thirst Pockets Multi Cloth
The new “super-strong kitchen towel” aims to wow consumers and shake up the sector
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NewsPersil revamp targets 30min washing cycles
Laundry detergents that work at low temperatures? Pah. Unilever reckons it has gone one better with a revamped Persil Small & Mighty that promises short washing cycles as well as a 30C wash. The concentrated format has been...
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Analysis and Features
Commodities: Detergent ingredients soar, threatening retail prices
Detergent brands have been relying on consumer loyalty and large ad spends, says Mintec’s Robert Miles. But cost increases are threatening their dominance
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NewsPersil washing-up liquid is back with a fruity look
Persil washing-up-liquid which was axed by Unilever 14 months ago is being resurrected this month with a new look and formula. In November 2009 the range was the highest-profile victim of Unilever's strategy to reduce its number of...
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News
Britain's 100 Biggest Brands 2011: Persil to Young's
Persil’s 100-year history has earned it the trust of consumers, but that doesn’t mean brand owner Unilever has been resting on its laurels. It…
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News
Britain's 100 Biggest Brands 2011: Surf to Anchor
Surf’s up – in value terms – though volume sales have remained static. In September, the brand rolled out its Small & Mighty liquids in larger packs, and last month relaunched the core range with improved fragrances and a new pack design.
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News
EcoForce gets green goods into Oxfam
Green household brand EcoForce has won listings in Oxfam stores nationwide, the brand's first appearance in a charity chain. EcoForce's recycled clothes pegs, heavy duty kitchen scourers, sponge scourers and multi-purpose cloths (rsp:...
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NewsCampaign Trail: Air Wick brightens up spring
Reckitt Benckiser is ushering in the spring cleaning season with a not-to-be-sneezed at £8.5m Air Wick TV campaign. Brighten Up Your World features the brand's new strapline, 'There's something in the Air Wick', designed to remind...
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NewsFocus On Household: Household glams up
Suppliers are finding that it’s no longer enough for household products to be effective and offer value for money. These days, they need to look good, too. Simon Creasey reports