Scottish Courage MD off-trade Keith Hogg will be giving lessons learned from Bulmers while Richard Knee, head of IT development and Philip Connolly, GM UK and Ireland change manager, will be showing how Heinz has tackled the issue.
Shloer’s Giles Lee and Ilchester’s Rodger Seaman will be giving a finance director and national account controller view respectively. The Grocer will unveil research from Billetts Marketing Sciences to help suppliers benchmark their position and improve their promotional performance. The conference, sponsored by OC& C, MEI and CAS, is on February 24 in London. For details contact Emma Cuthbertson on 01293 610255 or see page 36 of this issue.