Humdinger Foods has added two Ambrosia-branded custard-based snacks to its portfolio of licensed foods.
The duo, rolling out to Sainsbury's and Morrisons now and into Asda next month, consists of Custard Coated Apple Flakes and Custard Coated Banana Flakes (rsp: £1.89 for a multipack of five 20g bags).
"The supermarkets provide a great launchpad and we're confident they'll be a big hit," said Humdinger Foods head of marketing Paul Sangwin.
The Hull-based manufacturer's line-up already includes Reggae Reggae, Marmite, Vimto and Ocean Spray-branded products.
The duo, rolling out to Sainsbury's and Morrisons now and into Asda next month, consists of Custard Coated Apple Flakes and Custard Coated Banana Flakes (rsp: £1.89 for a multipack of five 20g bags).
"The supermarkets provide a great launchpad and we're confident they'll be a big hit," said Humdinger Foods head of marketing Paul Sangwin.
The Hull-based manufacturer's line-up already includes Reggae Reggae, Marmite, Vimto and Ocean Spray-branded products.
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