Plum is adding bigger pots to its organic fromage frais range to cater for hungrier babies and toddlers.
Packs of 4x90g pots are being rolled into Waitrose now at an rsp of £1.99, the same price as its standard 6x60g range. They will be available in the bestselling strawberry & camomile flavour and were developed in response to mums wanting larger pots to feed their ever-growing infants, said Plum founder Susie Willis.
Plum's Ultimate Organic Baby Fromage Frais was introduced in January and marked Plum's first move out of the baby aisle.
Packs of 4x90g pots are being rolled into Waitrose now at an rsp of £1.99, the same price as its standard 6x60g range. They will be available in the bestselling strawberry & camomile flavour and were developed in response to mums wanting larger pots to feed their ever-growing infants, said Plum founder Susie Willis.
Plum's Ultimate Organic Baby Fromage Frais was introduced in January and marked Plum's first move out of the baby aisle.
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