Unilever is looking to tap growth in the free-from market by moving dairy-free ice cream brand Swedish Glace under the Wall’s umbrella.
From January, the soy-based dessert - available in 750ml tubs (rsp: £2.69) in vanilla and raspberry flavours - will carry the Wall’s logo.
“Swedish Glace caters for consumers with gluten and lactose-related intolerances, as well as being kosher-certificated and suitable for vegetarians,” said brand manager Zhelin Chen.
Sales of Swedish Glace grew 11.6% to £3.9m last year [Nielsen 52 w/e 11 October 2014]. The dairy-free category was worth £74.5m in the year to April [Kantar 52 w/e 14 April 2014] - up 16.3% year on year.